There has been a nearly 25% year-over-year increase in the use of artificial intelligence (AI) in business processes, which subsequently impacts our everyday lives in the way of a product you were searching for online popping up on Amazon or Netflix recommending TV shows and films based on genres you have previously watched.
With 93% of web designers using an AI tool or technology to assist with a web design-related task, is it worth skipping the step of hiring an expert and using AI to create your website?
Let’s look at artificial intelligence, how it could transform website creation and the advantages and disadvantages of automated web design for websites and pages.
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What is Artificial Intelligence?
Artificial intelligence (AI) is the ability of a computer or robot to replicate the human intellectual process in order to think or act like a human. AI technology machines can complete tasks that usually require human intelligence and judgement, such as making data-based decisions.
Many applications of AI, including natural language processing, machine learning, computer vision and speech recognition, have enabled us to do things faster and better in today’s digital world.
Machine learning is an AI application that allows a computer to use mathematical data to learn without actually being programmed to learn. A computer then continues improving independently, based on experience.
When companies implement AI programs, they are most likely using machine learning. The application is behind website and app chatbots, predictive text, language translation apps, the films or shows that Netflix suggests, and what you see on your social media feeds.
Machine learning also powers autonomous (self-driving) vehicles and machines that use images to diagnose medical conditions.
(Image Source: Pexels)
Natural language processing
Natural language processing is the ability of a computer program to understand natural language – the human language as it is spoken and written.
It is a component of artificial intelligence used to make the conversation between the machine and a user sound as human and personal as possible, despite coming from a robot. For example, on an AI-powered customer service chat on a website or app.
Computer vision uses machine learning models to gather, process, analyse and understand digital images and videos to produce numerical or symbolic information.
Computer vision supports the development of self-driving cars, autonomous drones and automated stock checks in the retail sector.
AI-based speech recognition is the process of turning spoken language into written language. It is fueled by other AI applications, such as natural language processing and machine learning.
The vocal data is transformed into digital data that can be understood and processed by the software on smartphones or smart speakers. The outcome (or answer) is often spoken back to you, like when you ask a virtual assistant such as Alexa or Siri a question.
(Image Source: Unsplash)
Products like smartphones, smart speakers, and other voice-activated solutions can employ this digitised speech.
Is AI transforming website creation?
Artificial intelligence is the latest technology for website design and development, making website creation more accessible and cost-effective for old and new businesses.
AI technologies can analyse massive data arrays, make well-validated decisions, and provide accurate predictions. The efficiency and effectiveness of such solutions have made it a popular choice for those looking to set up an online presence quickly and easily.
However, creating a website requires problem-solving skills, and whilst AI can automate some tasks, it cannot replace human intuition and creativity. It also cannot adapt to changing trends and technologies in the same way that humans can.
(Image Source: Unsplash)
So, the best approach is to combine the strengths of artificial intelligence and the expertise of a human to create an appealing and functional website.
Advantages of automated web design
The advantages and disadvantages of automated web design should both be carefully considered. An AI website builder can save time and effort, enhance overall user experience, and create an innovative website if used correctly and ethically.
Here are the advantages of using AI in website design and development:
- Automated web design enables a high level of personalisation as AI-powered websites can tailor their content and structure in real-time to match a user’s behaviour and preferences.
- AI enhances user experience by providing interactive elements such as AI chatbots for instant customer support.
- There are a range of automated testing tools which can identify accessibility issues on your website quickly. These tools scan your website and look for common problems such as missing alt tags and incorrect use of headings.
- By automating repetitive tasks, such as maintenance and optimisation, developers can reduce the time and effort required to build and maintain a website.
- Paying for automated website creation services may be cheaper than hiring professional web designers and developers.
Chris Christoff, the co-founder of MonsterInsights, thinks chatbot technology is a “perfect example” of how business owners will benefit from using AI when creating their websites. He wrote: “Before we could use bots to communicate with our customers, businesses would have to hire countless support staff to help customers around the clock or risk a high refund rate with low retention.
“Now, owners can have confidence knowing that artificial intelligence is there to help customers, day or night. It’s important to note that, like all AI, it’s not meant to phase out human work. Instead, it’s designed to handle repetitive tasks and free up human employees to help customers with complex problems and questions.”
Disadvantages of automated web design
Despite the advantages of using artificial intelligence for web design and development, it also has disadvantages. When employing AI in website creation, it’s crucial to consider the possible loss of jobs, the website’s appeal and potential security issues.
Here are the disadvantages of using AI in website design and development:
- AI algorithms only operate with a standardised set of rules and parameters, so they can’t create an original and new website design. This could result in the creation of a website with a uniform look and feel.
- AI can perform operations formerly completed by people, so if AI grows more common in the industry, it is possible for the likes of web designers and developers to lose their jobs.
- AI algorithms are susceptible to cyber attacks, so if a hacker gains access to the AI system, it may damage the security of the websites designed and developed on that system.
- It is possible for AI websites to make biased decisions or spread negative stereotypes, as the quality of AI systems depends on the data they are trained on.
- Not all AI models are created equal, so if the size of a particular model is large, it will limit customers being able to view the website on their mobile devices.
Romi Stein, CEO and co-founder of OpenLegacy, believes that 90% of online content being written by AI by 2025 is a “deep problem” for the industry. She wrote: “This is a deep problem that, unfortunately, I don’t see being resolved in the near future. The immediate effect of automation replacing human positions impacts our responsibilities, as managers, to our teams, often in conflict with our responsibilities to our companies. It impacts our relations with our customers and our suppliers, and it will impact you, if it hasn’t already.”
(Image Source: Unsplash)
Future of AI in website creation
With the continuous development of artificial intelligence technologies and applications, we can expect even more sophisticated tools and features in the near future. Here are some key developments that we are set to see in future of AI website creation:
Chatbots are already a familiar concept on websites and applications. However, they currently provide a fundamental customer service experience as they have been programmed to ask and answer a set script of questions.
However, you can expect chatbot technology to develop to provide more personalised and human-like interactions. This will benefit companies that hire hundreds of people to sit at customer service desks and speak to consumers.
(Image Source: Unsplash)
Machine learning will continue to develop to allow AI algorithms to learn from user and consumer behaviour so that they can adjust search results to provide more accurate and relevant suggestions.
Also, with the help of machine learning, AI can detect user behaviour that may indicate a security threat. This knowledge can help improve website security and prevent potential cyber-attacks.
Neuromorphic processing can utilise circuits that imitate the behaviour of dynamic cells in the brain. These circuits can simultaneously learn and perform tasks similar to actual brain cells, making AI as close as possible to human thinking.
AR and VR
AI will continue integrating with augmented reality (AR) and virtual reality (VR) technologies to create interactive user experiences, particularly enhancing eCommerce websites.
Using artificial intelligence in web design, development, and creation is a high-powered tool that can help your business grow and thrive. However, like any other new technology, there are some risks, so make sure you research and know what you’re getting into before diving in.
If you think AI website creation is suitable for your business, then choose a web hosting provider (such as Hostinger), enter your brand name, describe your business and choose a website category (online store, blog, business showcase or portfolio) that aligns with your needs.
An AI-powered website builder will then create a site layout, generate unique content, choose a suitable colour scheme, choose font styles and source stock images.