Affiliate marketing is easy to learn, but hard to master. That’s because it’s a constantly moving target. Most affiliate marketing approaches require you to promote on traffic channels powered by tech companies, such as Google or Meta (Facebook). Obviously, with so many updates and developments in the tech space, this means the affiliate marketing space changes just as quickly!
These days, I don’t think it’s possible to come up with a single affiliate marketing strategy upfront and see it through to the end without pivoting along the way. You need to keep adapting to new trends, tactics, and algorithm changes if you want to find success as an affiliate.
And to do that, you need continuing education! Fortunately, we’ve compiled a list of excellent affiliate marketing podcasts you can follow to sharpen your saw. Read on to find out what they are!
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Knowing Your Affiliate Marketing Niche
Before we talk about what that affiliate foundation looks like, we need to make sure you know which type of affiliate marketing you want to explore. At ClickBank, we see 5 primary types of affiliate marketers.
Once you decide which affiliate marketing traffic channel and niche to zero in on, you’ll be better able to figure out which skills you need to build to become a successful affiliate!
Pro Tip: If you’re new to affiliate marketing, I suggest you do a detailed SWOT analysis of yourself and the affiliate space. You should pinpoint which of your natural talents and strengths align with one of the 5 types of affiliates (resource linked below). If you’re good at something already, it’ll be easier to build on top of that. Plus, you’ll enjoy the learning curve a lot more if you’re able to master your skills faster!
You can check out the 5 affiliate types and also find detailed insights on how to find the best fit for you in that guide – but for easy reference, here they are:
- Content publisher
- Paid media buyer
- Email marketer
- Social media influencer
- Community manager
Since each affiliate marketing podcast we discuss is focused on a slightly different angle, you’re likely to find more value by first narrowing in on the type of affiliate you are (or want to be).
7 Key Affiliate Marketing Skills
In addition to the types of affiliate marketing, there are also skills you need to develop as an affiliate. Some skills are more important than others for your specific type of affiliate marketing, but there are also universal skills.
If you’re a new affiliate, then learning the following 7 key affiliate marketing skills will help you maximize your chances of success:
- Direct response copywriting
- Building landing pages/websites
- Video creation
- SEO
- Running paid media campaigns
- Email marketing
- Conversion rate optimization
While there are many different ways to keep up with affiliate marketing news, insights, and developments, let’s focus on the 7 affiliate marketing podcasts that will help you elevate your affiliate game!
Top 7 Affiliate Marketing Podcasts You Must Follow!
Affiliate marketing podcasts are a great way to brush up on your knowledge, whether you’re a beginner or a seasoned marketer. In fact, I personally love listening to podcasts because:
- Experts come together to discuss trends, insights, wins, and lessons at great length.
- It’s common to find nuggets of gold that you can immediately test out and implement for yourself.
- New episodes come out regularly, helping you keep up with all that’s new in the space.
- You can get to know different types of affiliate marketers and online business owners, each with their own approach. These “mentors” can get you through the unique set of challenges you encounter in your own journey.
- Last but not least, podcasts are available in audio formats, which means you can listen to them while doing your dishes, laundry, or on your drive to/from work!
With all that in mind, here are the affiliate marketing podcasts you need to follow!
1. Affiliated by ClickBank
A home-grown podcast by ClickBank, Affiliated is one of the most popular podcasts in the affiliate marketing community right now, serving both ecommerce brands looking to sell more of their own products through affiliates and affiliate marketers looking to promote those products!
Started by Thomas McMahon and Kyle Kostechka in January 2021, Affiliated has answered questions that virtually everyone will face in their affiliate marketing journey, such as:
- How to choose the right commission structure
- How to scale profitably
- How to boost conversions
- How to manage your email list
- How to craft winning VSLs
- How to network effectively at industry events
- And a whole lot more!
In fact, the Affiliated team regularly brings in top experts from the affiliate marketing world to share insights into how they grow and scale their business. If you haven’t listened to Affiliated, I highly recommend you add it to your podcast rotation.
Click here to check it out!
2. Just the Tips Show
Just the Tips show is run by two men: James P. Friel and Dean Holland. Both of them journeyed through entrepreneurship and consulting before joining up to create this podcast.
From starting a successful e-commerce business and handling management to creating systems for personal development as both an entrepreneur and an individual, Just the Tips covers all aspects of life and business! The duo also shares how you can boost online business, sales, marketing and other important aspects of your affiliate marketing and ecommerce efforts.
This show doesn’t come right out and tell you what to do, but they share their many valuable experiences and insights gained over time in realms that go far beyond just affiliate marketing. They have over 200+ podcast episodes, which you can access on Apple Podcast and Spotify.
It’s worth checking out Just The Tips if you want to listen to podcasters who will teach you valuable business lessons, while making you laugh uncontrollably!
3. Smart Passive Income
This podcast is an “OG” in not just the affiliate marketing world, but the online business space overall. The Smart Passive Income podcast doesn’t just talk about how to build an audience, but also how to monetize it.
Smart Passive Income was started by Pat Flynn back in 2008, where it was just a personal blog focusing only on tested advice. Since then, it’s grown into a full-fledged online business website and business, offering courses in every genre. This isn’t just a podcast to listen to, but also a source of information across newsletters, blogs, courses, and a community.
Pat Flynn offers online courses and you can also access their online community and explore each member’s. This site concentrates more on how to enhance your passive income. It is impressive how its community is interactive. They address every topic under the sun – whether it is social media strategy, money making moves or any affiliate question asked on the internet.
4. Niche Pursuits
Digital marketing, drop shipping, email marketing, Amazon FBA, and of course, blogging are the tip of the massive affiliate marketing iceberg this popular blog covers.
Of course, Niche Pursuits has a massive collection of articles and podcasts on every online business topic under the sun. Spencer Haws created his very first venture, a website, way back in 2006. When you read his bio on the website, you learn that he’s an SEO expert who managed to master the art of blogging through many failures – and some big success – along the way.
The Niche Pursuits blog concentrates more on online business like SEO and digital marketing, but it also explores side hustles and specific tactics, like how to create art or make a sale online. As for the podcast, it’s a great place to hear about the latest trends in SEO and blogging, as well as interviews with successful business owners and entrepreneurs.
This podcast is definitely worth investing time in if you’re in the niche site business, or if you’re trying to figure out different business models before finding your niche!
5. The Affiliate Marketing Podcast
If you want to start an affiliate program while understanding the constant dynamic shift of the online world, then Lee-Ann Johnstone’s The Affiliate Marketing Podcast is your go-to place. The host – who is also the CEO of Affiverse – talks about how to launch an effective affilaite program, add value to scale your business and creative ways to contact for partner referrals. In fact, he also offers effective training to uplevel your affiliate program and organize events to interact with like-minded professionals.
With 8 seasons of The Affiliate Marketing Podcast on Apple Podcasts, Lee-Ann offers insightful knowledge into the affiliate world. She also speaks about actionable strategies to enhance your affiliate program’s performance. Along with advertising and media, she also covers marketing topics that’ll help you master the affiliate marketing world!
6. The Authority Hacker Podcast
Do you want to build an authority site? Gael Breton and Mark Webster have got you covered!
The Authority Hacker Podcast is a versatile podcast that covers a lot of digital marketing and business topics, but skews toward an audience of website owners and publishers. The hosts review websites in their podcasts and share their opinions on how an affiliate business can bring in more money than a full-time job.
You can find their show on YouTube, as well as on popular podcast apps, all for free. Each host has their own personality to add some flavor to the podcast. The best part about their website is the list of tools they suggest for every kind of affiliate business. They also offer free training, which is really helpful for students trying to get started.
It’s not just about making a quick buck, but about building a structured affiliate career for the long haul!
7. The Affiliate Guy
The Affiliate Guy with Matt McWilliams is someone who takes live lessons to another level! You get to learn interesting affiliate concepts while also enjoying their Behind The Scenes (BTS) content. Matt McWilliams creates impactful content for his audience of affiliate marketers by focusing more on their perspective, rather than on his own experiences. This makes him relatable to affiliates across the globe.
His podcast is also incredibly prolific! He has 550+ podcast episodes that cover all the topics you want to know about, like building authority for your website, improving social media engagement, sharing valuable affiliate information, and more. Matt also shares the latest news and strategies for affiliate media as well.
You can even contact him through various social media like X (Twitter), Facebook, Instagram or simply text his number mentioned on the website to get your questions answered!
Affiliate Marketing Podcasts Wrap-up
Staying informed and up-to-date is essential in the landscape of affiliate marketing. Podcasts have emerged as an invaluable resource, providing knowledge, insights, and strategies to thrive in this dynamic industry.
Podcasts are a treasure trove of information anyone starting out in this industry. They delve into the fundamentals, equipping you with the necessary skills to kickstart your business. You’ll learn about niche selection, traffic techniques, and the nuts and bolts of building affiliate marketing business from scratch. Just by listening to podcast regularly, you can significantly shorten the learning curve!
However, for more experienced affiliates, these podcasts act as a lifeline to stay in the loop with the latest industry trends, strategies, and tools. The affiliate marketing world evolves constantly, with new technologies and tactics emerging regularly. Top affiliate marketing podcasts feature interviews with industry leaders, case studies, and in-depth discussions on advanced strategies. It’s incredible being able to have access to the top minds in our space at the tap of your finger – you should definitely take advantage of it!
And of course, sellers and brands with their own product offerings can also benefit from many of these podcasts. You’ll learn how to set up and manage an affiliate program effectively. You’ll also gain insight into the affiliate perspective, which will help you establish beneficial partnerships with top affiliates who can help promote your products to a bigger audience.
Give Affiliated a Listen
Lastly, I want to encourage both affiliates and product owners to tune in to “Affiliated,” the official affiliate marketing podcast from ClickBank. If you want to gorw your business on ClickBank, there’s no better way to get to know the “who’s who” of marketers in our orbit than hearing them on our podcast!
You’ll also enjoy a string of expert insights, success stories, and the latest trends in affiliate marketing – plus hilarious banter and jokes from the likes of Thomas McMahon and Kyle Kostechka. (Seriously, it’s kind of a problem. We just need to finish recording this episode, guys!)
Whether you’re a beginner seeking to establish your online income stream or a seasoned professional looking to enhance your affiliate marketing prowess, listen to “Affiliated” as your go-to resource.
Don’t miss out on this invaluable resource. Subscribe to “Affiliated” today and stay at the forefront of the affiliate marketing industry.
And if you want to gain even more perspective, consider exploring some of these other options:
- Signing up for newsletters
- Following affiliate marketing blogs
- Watching YouTube videos made by affiliate pros
- Setting up Google notifications for specific affiliate marketing topics
- Networking and mentorship with seasoned marketers
- Reading books on affiliate marketing
- Signing up for affiliate marketing courses
In the end, whether you aim to earn commissions by promoting others’ products or enhance your product’s reach through affiliate partnerships, affiliate marketing podcasts have something to offer everyone! Just find what helps you grow and never stop learning!