top affiliate marketing niches

The 3 Best Affiliate Marketing Niches on ClickBank in 2021 (Exclusive Data!)

It’s an age-old question: What are the best affiliate marketing niches?

Of course, this question is just another way of asking, “Which niche is the easiest one for me to start making money in?”

Well, there’s good news: As a top affiliate network with a thriving affiliate marketplace, ClickBank has a LOT of exclusive and actionable data on which affiliate niches are thriving right now!

Thomas McMahon and Anna Steward speaking at Affiliate Summit East (ASE) 2021 about the best affiliate marketing niches.
Thomas McMahon and Anna Steward speaking at Affiliate Summit East (ASE) 2021 about the best affiliate marketing niches.

In fact, our very own Thomas McMahon and Anna Steward were featured speakers at Affiliate Summit East (ASE) 2021, where they presented some exciting NEW information on what’s working best for affiliates in a post-COVID world.

So, let’s answer this common question on the top niches with ClickBank-exclusive, hot-off-the-presses data about the 3 best niches in affiliate marketing!

3 Best ClickBank Marketing Niches

Here are the 3 top niches on ClickBank right now:

  1. Health & Fitness
  2. Make Money Online/E-biz
  3. Online Education

With these niches, you can expect big payouts, plenty of demand, and a health dose of competition as well. Read about them below!

1) Health & Fitness Niche

Right off the bat, the most popular niche we’ve been seeing this past year is health and fitness.

There’s an obvious reason: most gyms closed their doors due to the pandemic, but people still wanted to get in shape. (I know this because I was one of them! There’s only so many episodes of Brooklyn Nine-Nine you can binge watch before you need to do some pushups.)

Many of those interested health and fitness buyers have turned to the web to keep up with their goals. You can see it on ClickBank’s top products blog, with many prominent supplements and workout programs topping the list.

It’s easy to assume that this niche is just about helping people lose weight, but there’s a LOT more to it than just weight loss! We see successful offers on everything from back pain relief to stretching exercises.

As for the numbers, check this out:

  • The health and fitness niche saw 72.4% growth in the past year!
  • Year to date, the average payout on RevShare has been $65.34!
  • Year to date, the average payout on CPA has been $90-130!

Some of the top performers on ClickBank right now include Bioptimizers, Organifi, and Back to Life – but there are all kinds of great offers in the health and fitness niche.

Offers in the health and fitness affiliate marketing niche
Health and fitness niche offers.

Oh, and there’s another myth about health and fitness that we should dispel: the idea that they only sell well in Q1, coinciding with New Year’s resolutions.

Believe it or not, ClickBank saw higher gross sales on our marketplace starting in May of 2020 and all the way through the end of summer than what we saw in Q1. But even in normal (non-COVID) years, health and fitness offers are evergreen and usually perform well the entire year!

Lastly, understand that you don’t have to be some kind of fitness guru or influencer to enter the health and fitness niche. As long as you can get to know a particular demographic and effectively market them a solution for their pain points, you can make a lot of money and build a great business as an affiliate marketer.

Next Steps for Health and Fitness Affiliates

Well, THAT was a firehose of information! The question is, what should you do if you want to be an affiliate in this space?

To give the health and fitness niche a try, I highly recommend checking out ClickBank’s best supplement affiliate programs for a list of the top supplement offers that are performing well on our marketplace this year!

You can also visit the Health & Fitness offers category in the ClickBank marketplace to see what’s available. Just sign up for a free ClickBank account here to get started! 

2) Make Money Online and E-biz Niches

The next best niche we saw was in the make money online/e-business space.

There was a clear reason for this one too: as people started losing their jobs or getting furloughed, they turned to the internet for opportunities to make money. We can see this with absolute clarity in the following graph, which shows rising unemployment along with a corresponding rise in account signups on ClickBank!

ClickBank account signups versus US unemployment rate.
ClickBank account signups versus US unemployment rate.

During 2020, countless people sought out opportunities to make a living and were willing to learn new skills to find success online.

But it’s not just individuals who were interested in learning more about doing business online. As many brick-and-mortar shops found themselves closed or at reduced capacity, owners and executives had to transition their businesses to e-commerce if they wanted to survive.

Even as many places open back up post-COVID, the events of 2020 are a wakeup call to both entrepreneurs and big brands about the need to have an online presence!

And the numbers bear this out: Growth was up 17% year over year in the MMO and ebiz niche, even with high price points of $1K – $3.5K. People are willing to spend money on their education in order to be successful online.

We see a range of MMO offers that are crushing it on ClickBank, from 12 Minute Affiliate to Kibocode (as well as our own Spark courses on Facebook Ads and email).

Make Money Online affiliate marketing niche offers
Make Money Online and e-business offers.

Next Steps for Make Money Online Affiliates

So, what can you take away from this strong demand for make money online content?

Well, if you have an audience of online marketers, entrepreneurs, affiliates, etc., you have a solid angle for promoting all kinds of MMO and ebiz products, plus the assurance that there’s plenty of interest in these types of offers right now – and likely for the foreseeable future.

One great place to start in this niche is the E-business & E-marketing category on ClickBank’s marketplace. We have plenty of the best affiliate programs in MMO, ready for you to start promoting!

3) Online Education Niche

The third HUGE niche we’ve been watching is the online education space!

More people have been getting comfortable with online learning and distance education over the past decade, and the pandemic simply accelerated this trend. As one of our clients puts it, the pandemic “brought us three or four years into the future” in the realm of ecommerce.

A big part of this shift was traditional education institutions, from high schools to universities – but this movement has come to include all kinds of on-demand courses and certifications!

On ClickBank, we’re seeing it across the board on our marketplace, with standout courses like Rocket Languages, PianoForAll, and our own Spark education platform for learning affiliate marketing.

Online education affiliate marketing niche offers
Online education offers.

With such a substantial boost in interest, the average commission for online education offers on ClickBank has jumped 13% to a current average 47.7%!

Overall, the growth has been impressive as well, with year-over-year sales up 27.8%!

Another important point to consider with courses is that they can be digital products, physical products, or a hybrid digital offer with a physical product.

If your business involves teaching people something – on YouTube videos or a blog, for example – online courses are a fantastic affiliate marketing niche to monetize your content.

Next Steps for Online Education Affiliates

There are a lot of people making good money promoting online education offers.

In fact, one of my favorite ClickBank offers to promote is a course in the music niche, which I promote on my own affiliate website and to my email list.

To get started promoting courses, first note that it’s not quite the same as health and fitness or MMO, because online education encompasses way more than a single niche.

So, you can approach it one of two ways:

  1. Build an audience around a specific demographic, like young men ages 18-35, and then find online education offers that would be interesting to that group (such as crypto or MMO).
  2. Pick a niche of online education offers (such as languages, self-help, or arts & entertainment) to build your business around.

Either way, you’ll find plenty of great offers in ClickBank’s marketplace with high conversions and average payout values!

Top Traffic Trends in Affiliate Marketing

Now that we’ve covered the top 3 affiliate marketing niches we’re seeing at ClickBank, I wanted to touch on the affiliate landscape for a moment. There were some interesting shifts over the last year that can inform your affiliate marketing strategy!

As you can see in the graph below – courtesy of our friends at Revcontent – mobile traffic volumes leveled out and desktop traffic surged after the pandemic hit!

Why did this happen? Because people transitioned both their work and personal lives online – businesses shifted from in-person to ecommerce, and workers shifted from in-person to working from home. And when everyone had to stay inside, they used their desktop computers a lot more.

But notice that over time, BOTH mobile and desktop traffic increased dramatically, and it’s only come down a little since the peak in January 2021!  

(And then there’s tablet traffic, which barely budged the whole time!)

In addition, mobile had consistent jumps in cost per click (CPC) compared to desktop, but the clickthrough rate (CTR) was better on mobile, suggesting that people engage more with content on mobile than on desktop.

Of course, all of this will vary depending on your affiliate marketing niche – but it’s great to have this information in mind as you decide which affiliate marketing strategy to pursue!

Best Affiliate Marketing Niches Wrap-Up

We hope you enjoyed this snapshot into the 3 best affiliate marketing niches on ClickBank. It’s always nice to have some data to help you make informed decisions in your business.

With that said, I don’t want to make it seem like these are the ONLY niches where you can find success. Just like there’s a lot of competition for top offers with a high gravity score on ClickBank, the hottest niches will also tend to have a lot of competition – so it’s not a bad thing if you’d rather focus on a narrower niche like gardening supplies or BBQ recipes.

But if you find yourself uniquely suited to any of these niches – health and fitness, make money online, or online education – then at least you know you’re starting from a place with real demand. In the end, as an affiliate marketer, you don’t need a very big piece of a HUGE pie to have a successful affiliate business.

Choosing Your Affiliate Marketing Niche

If you’re struggling to find the right niche or choose affiliate products to promote in your business, or you want a little more help figuring out how to get started, there’s a great opportunity for you! It’s called Spark Certification, and it’s the official ClickBank affiliate marketing education program. It’s taught by full-time ClickBank employees who know the affiliate marketing world inside and out!

Click the banner below to try Spark for free!