No matter what type of ecommerce site you have, it’s important to always tend to the essentials. Whether you’re selling high end watches or discount electronics, here are 5 e-commerce rules we should all learn to follow.
An Appealing Logo
While this is a requirement which transcends e-commerce, its importance makes it worth mentioning. Your logo will set the tone for your entire ecommerce site and is something customers will use to identify you, therefore consistency is key in creating brand recognition. Put the time and effort in on the front end of designing your logo to ensure that it doesn’t end up feeling like a regrettable tattoo on your otherwise perfect website.
Intuitive Navigation
Are we there yet? Don’t leave your customers wishing for a GPS system just to get around your website. Category tabs, search bar, check out and customer service should all be easy to find with smooth usability—remember that the quality of your website is often equated to the quality of your product. Ensuring that your site is clean, thoughtful and easy to use will leave first time buyers with the reassurance they need to make that initial purchase (and many more after that!). Brush up on your navigational know-how with InstantShifts best practices right here.
Promotions
Promotions and special offers can be the extra push that customers need to complete their purchase. Never underestimate the power of a good deal and its ability to attract returning customers. Make sure you consider your product and price point—even though everyone loves to score some killer savings, major discounts are not always a viable option for vendors selling pricier items. The answer? Free shipping! Buyers view this as a much deserved perk rather than a bargain bin deal.
Efficient Check-Out
Quick reminder here—paperwork sucks! Nobody likes clicking through page after page of *required* information just to purchase new sunglasses. Think of it like the checkout line at the grocery store: the longer you make a customer wait the longer they have to contemplate (and potentially abandon) their purchase. Giving buyers the option to make a purchase through their personal account or through a guest account can give the customer control over how much time they are willing to invest in the purchase.
Social Media Links
Buyers today love having their voice heard. Facebook, LinkedIn, Instagram and Twitter are becoming an adequate alternative to the face-to-face interactions of shopping days past. Customers can give feedback in real time and can share their shopping experience with their entire network in the click of a button. No matter what industry you are in, there is a demographic for every market just waiting to interact.
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