Company culture seems like an exclusively internal part of any business—employee birthday celebrations, happy hours, and office dogs are great for morale. But why share it with customers? Let alone with the rest of the world? Simple—people like people. Not only do customers nowadays enjoy seeing what happens behind the curtains, there is an increased level of trust as they feel they are building a relationship rather than just a transaction.
Everyone Loves a Good Story
Does your company have a local intramural sports team? Do you celebrate Halloween with over the top costumes and prizes? Does your team volunteer within the community or maybe you give a portion of your profits to charity?
Don’t be shy about posting pictures, videos and blogs that share what your employees do on a daily basis and when they aren’t working away at their desk. With Twitter, Facebook, Instagram, Snapchat, etc. dominating the world of social media and communication, it doesn’t take more than a minute to keep customers informed about the people behind the company. With the nearly infinite reach that social media has, that is a minute well spent.
Gives the Company an Individual Identity
Something funny happens when you start to give customers a little insight into company culture, you will notice that the majority of consumers are eager to interact as they will like, comment and share the things you post. As with all other aspects of social media, whatever you share on social media will begin to build onto your individual identity and will make customers see you in a certain light. For most, this can only bring about positive things, but be thoughtful of what you post as social media has been known to make or break companies and individuals alike. A little discretion is never a bad thing when the whole (internet) world is watching.
Holding Your Company to a High Standard Keeps Everything Moving Forward
In a perfect world, every business would treat every employee with the utmost consideration for their happiness. But sometimes, even the best companies can fall short. However, if you get in the habit of sharing your company culture on social media, then you are allowing for transparency. This transparency will hold your business accountable for how well you treat employees and will eventually keep the momentum and good vibes going. Good vibes at work lead to happier employees, happier employees lead to higher productivity and higher productivity leads to satisfied customers and continual success.
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