Email marketing is a tried and true marketing method. But it takes skill to do it right. Read on for the top seven email marketing tips for affiliate marketers.
Before we jump right in, let’s do a little visualizing. Here, I’ll guide us:
Imagine you’re on a first date. You look nice. Your date looks nice. Your at a fancy restuarant and, before the entree comes out, the other person looks you square in the eye and asks you to marry them.
What would your reaction be?
Maybe something like, “Is this person crazy? Are they going to kill me if I say no? Is this the last time I’ll ever get to have appetizers?”
Is there any chance in the world you would say yes? Likely, not.
Are you wondering how that relates to your affiliate marketing business yet?
They Have to Get to Know You
The chances that you would say YES to this hasty proposal are very, very low. This same concept applies to your affiliate marketing business. It is very rare that a consumer will buy after only one interaction with your brand.
So whats the solution? Just like dating, there’s a tried and true process:
- Build Trust (Show them who you are as a person)
- Get to know the person (Educate and offer value)
- Ask for marriage (Introduce your products)
You need have a system in place to capture your site visitor’s information (email address) and in return you can give them something valuable (eBook, video, or a training course) for free. Then, you can continue to send emails and build trust, offer value, and then introduce your products that you believe will solve your subscriber’s problems.
This marketing strategy is used by almost all of the big names in the affiliate marketing industry because it reliably increases conversions.
“If you are not building your list, you are doing it wrong.”Unknown
What is email marketing?
According to Wikipedia, “Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.”
If there is one type of marketing that can actually create long terms results, and help you change your life, it is email marketing.
Global email users are set to grow to 4.3 billion users by 2022. That’s half of the world’s population.
Many affiliate marketers are unaware of the tremendous power of effective email marketing to build a long term profitable business. There are a number of challenges new affiliate marketers are likely to face when starting an affiliate marketing business. So, without further ado, here are the top seven tips I use when it comes to email marketing.
The Top 7 Tips for Email Marketing
- Focus on building trust.
Many email marketers treat their lists like gold mines. Big mistake!
Your list is not a collection of email addresses. Behind each email is an individual who trusted you enough to share their information. By focusing on making sales instead of building trust, you will start to lose your subscribers. Effective email marketing is all about building trust and offering value.
- Focus on building relationships.
To build a relationship with your subscribers, send emails that show who you are as a person. To most of your subscribers, you are just a name that shows up in their emails. Help them identify your personality by sending the emails. Help them realize that you are a passionate person and you are a person with dreams and goals just like them. Focus on building relationship with your list and good things will happen.
- Offer value.
Your primary focus should be on educating your list and offering value. Then, you can introduce the products only once a week. That’s it! Your subscribers did not join your list to get pitched to all the time. You promised a solution to their problems, so give them that. They expect you to sell to them as well, but remember you are a guest in their inboxes, so don’t abuse the welcome. If you want people to join your list and stay subscribed, then send them emails that are relevant and will help them solve the problems they might be facing.
- Only sell products that you trust.
If you are promoting spammy, low-quality, affiliate product, you will likely get into compliance trouble and start losing the trust of your audience and subscribers. You wont be making much money with your emails. Be careful about anything you link to because it reflects directly on your reputation.
- Don’t buy email lists.
I can’t stress this one enough. Email marketing success relies upon on good open rate, and if you’re sending people emails whose information you bought, instead of a list of people who gave you their consent, you’ll see extremely low engagement and open rate. Remove all email addresses from your lists that are purchased or rented. Sending emails without consent is considered spamming and you risk getting your list and account shut down by your email service provider.
Also, familiarize yourself with the GDPR law. It requires permission from everyone in Europe before you can send them emails. rented lists usually do not come with this required consent.
- Focus on delivering quality.
Email marketing, when done correctly, is a powerful marketing strategy to deliver your message to your audience and subscribers. But this doesn’t mean that sending more emails will make it effective. It’s about quality, not quantity.
You will start to lose subscribers if you are sending too many emails to your list contacts and many will mark your emails as spam. This will effect your deliverability and may result in an account shut down. Test and analyze how your audience and subscribers responds to your email sending frequency.
- Use a professional email address.
All email marketing service providers strongly recommend that you use a professional email address for your email marketing campaigns. A professional email address uses the same domain name as your website, builds trust, and brand awareness.
A professional email address makes you looks legitimate. Try something like this:
Incorporate these seven tips into your email marketing strategy and I promise they won’t do you wrong. I hope they help with your next campaign. I’m confident they will.