If you’re just starting out as an affiliate, it can be daunting to find a ClickBank product to promote that’s right for you. Not every offer is going to work for every affiliate – even some of the top ClickBank products out there – so let’s talk about how to uncover an offer that’s a good fit!
Succeeding or failing as an affiliate marketer can often be traced back to the products you choose to promote. At first, selecting a product seems simple enough. You can sign up with ClickBank for free, visit the affiliate marketplace, and choose from any of the thousands of products available from over 54,000 vendors, then create a HopLink to promote – done!
But a couple of weeks down the line, you may begin to wonder why you haven’t made any sales. You start to get a sneaking suspicion that maybe you should have spent more time choosing the right affiliate product to promote!
How to Find Products to Promote on ClickBank
Understandably, the sheer selection of offers on ClickBank can make it seem overwhelming to find a product to promote. How do you know if a product will sell well? What about the competition? What do all the different numbers mean?
Although there is no 100% foolproof method for finding a profitable product, there are a few things that go a long way to increasing your chances of success.
Here are 6 research steps we recommend for finding a profitable ClickBank product to promote!
Step 1: Brainstorm your niche.
The first thing you need to do is think about is what market you’d like to work in.
Choose a market related to your hobbies, skills, passions and experiences. After all, you’ll be spending a lot of time thinking about it!
Are you a cat lover? Have you had experience with a particular health problem? Did you ace a foreign language in school? Do your friends come to you for relationship advice?
Having existing knowledge of a niche can be a HUGE advantage when it comes to marketing it, because you’ll find it much faster and easier to write persuasive and credible copy for your sales pages when you know what you are talking about. (Imagine that!)
So, have a scroll through ClickBank’s affiliate marketplace and create a shortlist of niches you think you could promote. Of course, ultimately you need to choose a profitable market over one that you simply like talking about, so these next steps will help you whittle your list down.
Step 2: Understand your customers.
Let’s say you added “playing guitar” to your niche list in Step 1. If you wish to pursue this idea further, then it’s very important that you understand (1) who in this niche is buying, and (2) what they are buying. The easiest way to delve into the minds of your market is by browsing online forums or Facebook Groups elated to your niche. This is a great way of finding out buyers’ needs, wants, and pain points.
For example, some people in the guitar market will be looking for “free guitar sheet music,” which means these people probably won’t be interested in buying something from you. Others want to “learn guitar fast” so they can participate in an upcoming performance – these people are much more likely to want to buy something to help them achieve that goal. Reading comments and participating in online guitar communities will help you absorb what matters most to people interested in playing guitar, which in turn will help you choose the best products to promote to them (and be able to speak their language when it comes to selling).
Some other things to consider: How can you target impulsive buyers in this market? How narrow is your niche? If it’s too narrow, you may find your target market is too small to make sales. If it’s too broad, you’ll likely find it difficult to get your site ranked in search engines so prospects can find you.
Step 3: Find best selling products on ClickBank to research.
By now, you should have a good understanding of who your market is and what they are looking for. It’s now time to go back to ClickBank and search for some of the best selling ClickBank products to promote that will meet their needs!
As you may have noticed, we also regularly update a monthly Top Products post with the latest top-performing offers. You can refer to these posts as a convenient way to see what’s trending.
ClickBank uses a measure called a “Gravity Score” to represent how well each product sells, based on how many sales have been made and how recent these sales were.
A very high gravity score (i.e. 100+) will generally indicate that there is a lot of competition in this niche. Don’t let that put you off. Competition is good because it means there’s lots of demand for products in that niche. It also means that there are potentially a lot of people with lists who you could form partnerships or JV’s (Joint Ventures) with.
I should point out that sometimes a low gravity product can still be worth promoting – it might simply be new, or an undiscovered gem. So while gravity is a helpful indication of selling potential, you shouldn’t reject an otherwise high-quality product solely because of its low gravity score.
Step 4: Opt for markets with multiple products.
Ideally, you want to find a market that has multiple related products being sold through ClickBank. The reason for this is that if there is only one product available for the niche, even if it sells like hotcakes, you’ll almost certainly have a hard time competing with existing affiliates who are well-established in the market. You also put yourself at risk – if this product stops selling for any reason, your business is in trouble!
The other advantage of finding a market with multiple products is that it allows you to create a buying guide roundup or series of product reviews on your content site, increasing your chances of making a sale. For example, if you are selling a “learn guitar” product, by including a few other “learn guitar” products on the same page, visitors will feel they’ve completed the evaluation phase of buying and are now in a position to purchase.
Lately, we’ve seen a lot of action in the health and fitness space – it may be worth looking at our list of the best supplement affiliate programs here on ClickBank if you think you could do well in promoting health and fitness products!
Step 5: Focus on high commission percentage offers (65% or greater).
Let’s face it: you’re not going to get rich on $2 commissions. In order for your marketing efforts to be worthwhile, you need to promote high commission products – that is, products paying out at least $18 per sale.
Keep in mind that from a seemingly high commission, you’ll need to deduct your advertising expenses (e.g. AdWords), as well as your valuable time. Of course, if a product has a high dollar value, then a lower commission percentage will still be a good investment.
Step 6: Make sure there’s a solid pitch page.
Lastly, don’t forget to take a long, hard look at the product’s sales page, since you will be relying on it to convert your HopLinks into commissions! Remember, you have plenty of control over how you promote an offer, but it’s up to the seller to maintain a sales page that converts – so this is your chance to see if it’ll get the job done.
Ask yourself: Does the sales page look convincing? Does it address the concerns of the market? Is it persuasive and credible, or does it sound over-the-top and unbelievable? Would YOU buy from a site that looked like that?
This ONE step can tell you a lot about the viability of a potential offer – you’d be surprised how many affiliates skip this step. Don’t be one of them!
Find a ClickBank Product to Promote Wrap-up
In the end, choosing the right product to promote is only the first stage of being a successful affiliate marketer – but if you do it right, you can drastically improve your chances of earning a good income!
However, even if you do get off to a good start, don’t just “set” your HopLink and then forget all about it. Keep a close eye on your ClickBank reports, and use Tracking IDs to see which pages and products are performing the best – this will help you discover where to focus your efforts and resources.
By following these proven techniques on how to find a ClickBank product to promote, you’ll be reaping the rewards of greater sales and bigger ClickBank checks!
If you want to learn more about affiliate marketing and jumpstart your digital marketing career, check out our Spark certification course. Spark is the only ClickBank-endorsed education platform on the web. With easy to understand courses made by the experts at ClickBank, you’ll get the knowledge you need to get a leg up on your future.