When a customer comes to your ecommerce website, they decide whether they’re going to trust you with their credit card within seconds. By taking advantage of these tips, you can boost your site’s credibility, and increase conversions.
It’s All About First Impressions
Your ecommerce website needs a clean and professional looking storefront. Make it easy for customers to see what you do and what you sell from the second they land on your page. Be sure to avoid:
- Image or text overload
- Ads above the fold
- Autoplaying videos
If your site is cluttered, difficult to navigate, or laden with spelling and grammatical errors, people won’t feel comfortable, and will shop elsewhere.
Tell Everybody Who You Are
An “About Us” page is extremely important because it gives you an opportunity to make a connection with your customers. Include your company’s story and pictures of your office and your team.
Your customers will have more confidence when they can see that there are real people behind the company, and that it’s not just a fly by night scheme.
Let Them Know What They’re Buying
A couple of poor quality pictures and a one line description is not going to cut it. Instead, you should provide them with
- detailed product descriptions
- high quality pictures that show the product in its best light
- side-by-side product comparisons
- product reviews
Many consumers do a lot of online research before making a purchase. Providing them with a lot of information will make it easier for customers to make purchasing decisions without leaving your site and thus increase conversions for you.
Provide Several Payment Options
Don’t let your customers get all the way to checkout only to find out that their payment method isn’t available for payment processing. Instead, you should provide at the very least, PayPal, credit card, and debit card payment options. At ClickBank, we provide vendors with a payment processing service, cutting out administrative work for sellers.
You should also display an SSL (Secured Socket Layering) badge on your site so that your customers know that it’s safe to use for online payments.
Get New Customers to Take that First Step
Customers who aren’t familiar with your ecommerce website might feel nervous about making their first purchase. Put their minds at ease by offering a first time customer discount. That will get their foot in the door, and provided you’ve made them feel comfortable, hopefully you’ll be able to convert them into repeat customers.
When you’re selling digital products on an ecommerce site, the last thing you want is for your website to hold you back. Tweak these elements of your site today to boost your credibility and turn those views into conversions.