Read on to find out how to advertise on ClickBank and harness the power of organically targeted display ads to attract more affiliates.
ClickBank has revamped its advertising program. Now, getting your ad in front of potential affiliates easier than ever. Advertising on ClickBank is straight forward, and–most importantly–effective.
What You Get
If you want to advertise on ClickBank, there’s a package that’s just right for you. According to Anna Steward, ClickBank’s Ad Sales Manager, it’s the options that make all the difference:
“One of the best parts about the ClickBank advertising program is that there are options galore!” says Anna.
“ClickBank offers display ads on the login, dashboard, and marketplace zones. There are also options available for targeted email blasts, sponsored banners in ClickBank emails, and coming soon, we’ll have opportunities on social channels, events, and more. We want to work with you to determine what strategy and package best fits your product, brand, and goals.”
Advertising Made Easy
Selecting your ad package and getting started is simple. The first step is submitting this form to indicate interest. Then, Anna takes it from there.
“Once we talk about your business and your marketing goals, I will suggest some ad placements, ad creative ideas, and impressions that are right for you,” says Anna. “Then, we pick a time frame and book it! It’s that easy.”
If you change your mind before the booked time frame, cancellation is no sweat. Once the campaign starts running, the ad sales team can provide real-time metrics. After the campaign ends, they send over a report with impressions, clicks, clickthrough rate, and more.
Straight-Forward
The ClickBank advertising program aims to help you achieve your goals. The ad sales team will work with you to determine the best ad package depending on your budget. Our experts can help you customize and select zones, ad types, and duration and then break down the package into an easily digestible basis.
Effective
Another perk to advertising on ClickBank is that the ads are organically targeted to people who understand ClickBank and use it on the regular. Remember, affiliates who view ads on the ClickBank dashboard or in the ClickBank Affiliate Marketplace already have a ClickBank account. These affiliates are already part of a niche ecosystem; understand how affiliate marketing works; and are looking for products to promote.
Of course conversion is the ultimate goal of display ads. However, display ads have additional unique qualities that set them apart from native ads or video ads. For one, display ads are generally less expensive. Some native ads can be as high as $80-$90 per click, which can get expensive, fast. The CPM for ClickBank display ads is as low as $5.
Brand Exposure
Additionally, display ads promote brand exposure. If you’re familiar with marketing, you’re likely familiar with “The Rule of 7.” A brand must interact with a potential customer, on average, 7 times before the customer commits to the purchase. Nowadays, that number is much higher with the influx of social media advertising and general media noise that consumers must wade through.
The Perfect Audience
Some may argue that display ads are no longer relevant in the changing marketing landscape, but the reason the ClickBank display ads are so effective is because the viewers are already ClickBank clients. In fact, for someone to view your display ad, they must be logged in to their ClickBank account. This is why Clickbank display ads retain their value. They are innately targeted to the perfect audience. This kind of targeting would be an additional cost if you were to advertise through Google or Facebook, but if you advertise with ClickBank, it’s already included in your advertising package.
Trackable Data
Most importantly, display ads provide trackable data. ClickBank provides reporting on impressions, clicks, click-through rate, zone effectiveness. All tracked data can be grouped by week and day so you can make empowered marketing decisions. ClickBank ads can also use any destination URL you’d like to use for tracking purposes.
The Numbers to Prove It
The Numbers to Prove It
If you’re not sold yet, here are some numbers to back up our claims.
- September 2020 ClickBank Advertising Campaign
Recently, in September 2020, an ad campaign on ClickBank had over 4,000,000 impressions and produced a .19% CTR–a substantial percentage considering the industry standard for display ads is 0.05%.
From the campaign data, our ad sales team was able to determine that the highest CTR for this campaign occurred in the ClickBank Affiliate Marketplace zone–a page where affiliates are generally searching for products to promote.
- Two Month ClickBank Advertising Campaign in 2020
In 2020, a ClickBank vendor ran a campaign with over 3,000,000 impressions. The CTR on that campaign was .45% and the highest CTR occurred in the dashboard zone, producing a nearly 1.0% CTR.
The Takeaway
The power of ClickBank display ads is evident. They make an effective addition to your marketing plan, and can make an advertising plan more thorough and robust. Brand exposure, a perfect audience, trackable data, and case study data prove it.
If you want to advertise on ClickBank, our ad team is standing by to answer any questions you may have. We look forward to finding the perfect ad option for your marketing goals.
CLICK HERE to get in touch with our Ad Sales Manager today.
Not quite ready for display ads and looking to promote or partner with ClickBank? Sign up for an account here.