How Online Marketers Can Use Webinars

Webinars a great way to add bottom-line sales and credibility to your online business. Read on for more webinar-use tips.

Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. They’re also super convenient for your attendees as they too don’t have to leave their office or home and can simply watch and listen on the computer, iPad, or even smart phone!

A webinar is typically a live video and audio presentation where attendees can see your computer screen and hear you talk as you navigate through a presentation, “how to” demonstration or anything else you’re showing on your computer. They also provide a rich participation environment and give you the flexibility to provide:

  • Handouts before or after the webinar
  • The ability for attendees to ask questions during the presentation
  • Live chat with the organizer or other participants
  • Live attendee polls for getting instant feedback
  • Automatic follow-up marketing to attendees and even non-attendees

The other good news is if you can use a computer – you can host webinars – and I cannot think of a single type of online business owner who could not figure out how to host either live or recorded webinars and help strengthen their relationship with their customers, clients and prospects either in a small, 1:1 webinar or a large-scale group webinar.

Today’s webinar technology allows you to host LIVE webinars or RECORDED webinars that can be played on-demand or on some type of pre-determined schedule. And before you think you cannot use webinars in your business or think they are too complicated, I want you to know neither of these thoughts is correct and to prove my point, I’m going to describe four ways, four different types of online business owners can use webinars to generate or reinforce their business relationships and create more sales. Think about your own business and how you might be able to use webinars as you read through these scenarios.

Scenario #1:  Diet & Health Author – Selling Digital Cookbooks Online

An ebook author could use webinars in several different ways to promote her ebooks. She could host virtual cooking classes for a fee where they show attendees how to make healthy meals. In this scenario, they could show videos or photos of how the food is prepared. She could allow real-time interaction and questions and answers from her paid attendees.

Scenario #2:  SEO Expert – Lead Generation and Training Course

An SEO expert could use webinars in several different ways. He could host free, live lead generation webinars to show people how to do keyword research and then offer the opportunity to work with him as a consultant. He could also develop a 10-part course, with each part consisting of a webinar session showing a specific SEO topic. He could sell seats to the live webinars, record them and then use them in a webinar replay system that offers the 10 webinars over the course of 10 weeks in order to get additional sales.

Scenario #3: Internet/Affiliate Marketer – Promoting & Selling Products

An Internet/Affiliate Marketer could easily add webinars to drive new sales to large groups of attendees. Imagine a weekly webinar where she hosts affiliate partners on a content-rich webinar and then offers their product at the end. Software demos and Power Point presentations work great as content and are easily created.

Scenario #4: Information Marketer – Product Creation

Webinars provide a great way to create content that could be used to create print or electronic products that can be sold. An info-marketer could host a number of paid or free webinars and on each he is interviewing a guest expert on a specific topic. These webinars could be recorded and turned into videos, DVDs, books and courses.

So there you have a few different ideas for different types of online business owners.

To check out one of ClickBank’s very own webinars, check out this blog!

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