You may have seen other people making a full-time income with affiliate marketing and thought, “That looks amazing! But I don’t want to be an influencer.” The question is, can you be an affiliate marketer without putting yourself out there? Can you make it without selfies, talking head videos, or a public-facing personal brand?
The answer is yes, thanks to an approach called faceless affiliate marketing. It’s fast becoming one of the most popular ways to make money online in 2025 – and many people prefer to be behind the scenes, growing traffic and letting their content or ads do the selling.
In this post, we’ll walk you through 10 ways to do faceless affiliate marketing, complete with examples, tools, and next steps.
To kick things off, let’s talk about what faceless affiliate marketing is and how it works!
How Faceless Affiliate Marketing Works
Faceless affiliate marketing is the promotion of third-party products without using your personal identity.
You’re never on camera, and there may be no personal identification used at all – meaning you don’t need to show your face or share your name.
To be a successful “faceless affiliate,” here are the three things you’ll need to choose:
- Niche: Find a topic that people online are currently passionate about, from health and fitness to home improvement to side hustles.
- Offer: Find an affiliaet product to promote, such as the top offers in the ClickBank Marketplace (we’ll show you ways to find them).
- Traffic Source: Find a free or paid traffic source to direct attention to your chosen affiliate offer without showing your face.
Once you’ve identified those three elements of a winning campaign, your faceless affiliate business will likely fall into one of five primary categories:
- SEO content on a website or blog
- Organic social media (Instagram, TikTok, etc.)
- YouTube videos
- Podcasts
- Lead magnets
But that’s just an overview. Let’s go deeper into the 10 ways you can go about doing faceless affiliate marketing!
NOTE: Paid advertising is another great option for doing faceless affiliate marketing, but I’m focused on organic options in this article. If you want to learn more about paid ads, check out my paid traffic sources for affiliate marketing guide.
10 Ways to Do Faceless Affiliate Marketing
1) Faceless YouTube With Voiceover
Even if you personally never appear on camera, YouTube is still one of the best affiliate traffic sources available.
Using B-roll footage, on-screen text, and an optional voiceover (with your own voice or one generated by AI), you can create compelling “faceless” videos.
How it works:
- Research top keywords on topics related to your niche (using a tool like TubeBuddy or VidlQ).
- Write a script. If you need ideas, check out my list of faceless YouTube channel ideas.
- Build your video using stock clips from Descript, Storyblocks, or MotionArray to pair with your voiceover.
- Upload your video with a keyword-rich description that includes your affiliate link.
Tools: Descript, ElevenLabs (for AI voice), MotionArray (for stock clips and AI voice), Storyblocks, TubeBuddy
Pro tip: Add timestamps and subtitles for better watch time and a boost to SEO for your video.
2) Shorts, Reels, and TikTok
If you’re new to video editing and long-form YouTube video feels like too much at the start, try small, short-form videos that run 15 to 60 seconds on other organic social platforms.
These work great for product demos, quick tips, or “before and after” transformations without having to appear on camera.
How it works:
- Use B-roll footage (such as product shots, slides, or stock video).
- Add text captions or overlays to present your message.
- Include a call-to-action (CTA) like “link in bio for more” leading to your affiliate offer.
Tools: CapCut (used by TikTok), OpusClip, Linktree
Pro tip: Make videos in batches of 10 to 15 short clips per week to stay consistent. Daily publishing is best, but 2-3 quality short videos per week is better than a higher quantity of low-quality videos.
3) AI Avatar Videos
Do you wish you had a digital twin to star in your videos while you stay behind the scenes? With AI avatars, you do!
These days, you can create “talking head” videos with AI-generated presenters who read your script in a natural tone. These are ideal for explainer videos, tutorials, top 10 lists, and more!
How it works:
- Write a video script.
- Create an AI avatar using a tool like VEED, SoulGen, or Synthesia.
- Include a few text callouts and background music to pair with your avatar’s presentation.
- Post to video platforms like Instagram, TikTok, or YouTube.
Tools: Synthesia, SoulGen
Pro tip: Mix your AI avatar videos with trending topics to help them go viral.
4) Podcasting
Since audio podcasts are all voice and zero visuals, the podcast format is naturally faceless.
Podcasting is also a great way to build authority, share your insights, and promote products without the need for a camera. (As a bonus, try pairing an AI avatar with your audio recording to create a “faceless” video podcast.)
How it works:
- Record short 6- to 15-minute episodes centered around a topic you know well (and that’s related to your chosen niche and affiliate product).
- Mention affiliate products and other helpful tools naturally.
- Include your affiliate link in the episode notes or show description, or point listeners to your blog or website and add affiliate links there.
Tools: Descript, Spotify for Podcasters
Pro tip: Repurpose your transcripts or AI-generated summaries into blog posts to boost your SEO even further!
5) Pinterest Boards
Pinterest is actually perfect for faceless affiliate marketing! Your boards and pins can drive serious traffic to any product you’re promoting – no personal brand required.
Personally, I use Pinterest as a quality secondary source of organic traffic (aside from Google and Bing) for my music affiliate blog.
How it works:
- Create boards around relevant topics like “New Year Fitness Strategies” or “Side Hustle Tips.”
- Pin both your own content and other people’s content to your boards.
- Link all pins to blog posts or landing pages that include your affiliate links.
Tools: Canva, Tailwind, Pinterest Trends, PinClicks
Pro tip: Remember to sprinkle keywords in your pin titles and descriptions to help your content get discovered faster.
6) Affiliate Websites and Blogs
Starting an affiliate website or blog is an excellent long-term strategy for affiliate marketing. An optimized affiliate site can generate organic traffic and commissions steadily over time – and it can also serve as a valuable hub for other strategies and traffic sources, from Pinterest to YouTube.
How it works:
- Choose a niche you can compete in.
- Write long-form SEO-optimized articles targeting informational (how-to) or commercial (product review, x vs y, top 10) search queries. In fitness, for example, these could include “how to use protein powder” and “best protein powder for women over 40”).
- Add affiliate links in-text, in banner images, and in buttons throughout your blog posts.
Tools: LowFruits, AlsoAsked, Jasper, ChatGPT
Pro tip: Browse the ClickBank marketplace for high-commission, high-converting digital or physical products you can promote on your blog – especially on posts targeting a keyword with commercial intent.
7) Discussion Forums (Reddit and Quora)
You can jump into conversations on Reddit, Quora, or similar forums using an anonymous handle. There’s no need to show your face or share any personal details.
That doesn’t mean you should spam or lean too heavily into self-promotion, but it does give you an opportunity to grow awareness around your affiliate products or brand in the communities where relevant conversations are taking place!
How it works:
- Find communities centered around your niche (i.e., “r/SideHustle” or “Quora fitness strategies”).
- Answer questions with real context and value. If you create content for YouTube or a blog, you can often repurpose information you’ve already written.
- Include a link in your username or bio to your blog, YouTube channel, or landing page with an affiliate link there. (And sparingly, when it makes sense, you can include a link out to one of your own resources within an answer or post. Just be careful not to overdo it!).
Tools: KeywordTool.io (to find question keywords), Reddit Keyword Monitor Pro
Pro tip: Remember, your focus is on being helpful. Reddit users can spot spam instantly and can even click your username to check your post history. Lean heavily on adding value first and making an ask second.
8) Email Newsletters
With email newsletters, your words do the talking… no camera or fancy setup is required!
Of course, you’ll still be required to provide a valid name and physical address to be an email marketer, but email remains a primarily faceless medium.
In fact, if you check your own inbox, you’ll notice that many organizations don’t send emails from an individual “from” name. Even at ClickBank, our newsletter’s from name usually just reads “ClickBank” and the “from” email address is a team email address.
This approach allows you to build your newsletter’s brand separate from your own identity.
How it works:
- Choose a clear topic (i.e., weekly fitness strategies) to build your entire newsletter around.
- Use Beehiiv or Kit (formerly ConvertKit) to send curated resources, tips, and tools to your growing audience of email subscribers.
- Distribute affiliate links naturally within the pages you link out to from your emails.
Tools: Beehiiv, ConvertKit
Pro tip: The one email marketing metric you should care about most is “click rate.” It doesn’t really matter how many people the email is delivered to or how many open it – what you care about is the percentage of people who felt compelled to click a link in your email. That’s where a potential affiliate sale can happen.
9) Slide Decks and E-Books
Another way to create faceless content is with e-books and slide decks. A series of nicely laid out pages or slides can become a carousel for Instagram, a video with voiceover for YouTube, or even lead magnets for customers to opt in to your list.
And when you use slide decks or e-books as lead magnets, you can embed affiliate links right in the document – especially in sections where you recommend further tools or resources. Get creative with ways to build and share your slide decks and e-books in a range of different formats!
How it works:
- Record your slides and voice using Canva or Loom.
- Offer it as a free mini course with a paid upsell (your affiliate link).
- You can also upload short “how-to” slides to YouTube as narrated videos.
Tools: Canva, Loom, Teachable, Notion
Pro tip: Keep lessons under 10 minutes for higher completion rates.
10) Automation and AI Chatbots
Automation is the new face of faceless marketing. You can set up chatbots or AI agents that do the promoting for you. One simple example is the “DM funnel,” which automatically messages people on Instagram when they comment on your post – from there, you can DM them a link to an external resource promoting your affiliate product.
Aside from automation, many of the faceless marketing ideas in this list can be supported with generative AI tools, both creating the content and distributing it on prominent platforms for you. AI is getting better at writing and autonomously doing tasks, so you could create a “set it and forget it” content generation machine that grows your organic traffic without your direct involvement.
You could also set up a custom chatbot on your landing page or website to answer users’ questions and drive them toward specific product recommendations (sort of like a quiz funnel on steroids). With new AI functionality and automation opportunities on the horizon, I would highly recommend staying on top of this category to boost your faceless affiliate marketing results!
How it works:
- Create a chatbot or interactive quiz (i.e., “Best exercises for Toned Legs”).
- Users get personalized results and links to your affiliate products.
- Run it through a landing page or DM bot.
Tools: ManyChat, Typeform, Chatbase
Pro tip: Combine this with Instagram, Pinterest, and blog traffic to grow fast!
Making Money With Faceless Affiliate Content
Got your faceless marketing plan? Here’s how to turn it into real income.
1) Choose High-Converting Affiliate Products
Our monthly ClickBank top offers is a great resource for finding a strong affiliate product that’s actively getting affiliate sales. Many digital products on ClickBank will pay out 50-75% commissions per sale!
2) Build Value First
Remember that helping your target audience is the top priority as an affiliate marketer. Create how-to guides, product comparisons, and videos that complement your offer.
This is especially important if you’re not going to show your face, as trust will start out lower than it would with someone the audience can see. Deliver the best content you can!
3) Drive Consistent Traffic
Consistency is key, whether you use Pinterest, YouTube, an SEO blog, or short-form videos. Post regularly on one platform and get traction there before expanding to others.
4) Capture Leads
Faceless affiliates benefit from a growing, loyal audience. Incorporate a lead capture step in your affiliate marketing funnel with quality lead magnets to encourage opt-ins.
This will allow you to follow up and keep in touch. You can even use your email list to promote other affiliate products in the future!
5) Track and Optimize
With link trackers like ClickMagic or Bitly, you can focus more on what converts.
Ready to level up your faceless affiliate game? Explore Spark by ClickBank for expert-led courses on strategy, content, and conversions.
Frequently Asked Questions
1) What is faceless affiliate marketing?
Faceless affiliate marketing means promoting products or offers online without appearing on camera or disclosing details about your identity. This can be accomplished using blogs, podcasts, social posts, and videos centered around the products and topics instead of you as a person.
2) Is faceless affiliate marketing profitable?
Absolutely, and the trend is growing as more people discover it. Affiliates can earn thousands monthly from faceless content, particularly on YouTube, Pinterest, and blogs. As with any business, it takes strategy and consistency, but the upside is huge.
3) Do I need to show my name or voice?
No. Pen names, AI voices, and avatars let you stay behind the scenes while focusing on creating valuable content and promoting products your audience will love. Keep in mind that there may be specific requirements around the use of AI on some platforms, such as disclosure.
4) What’s the easiest faceless affiliate method to start with?
Start with Pinterest or short-form video (Reels, Shorts, TikTok). Both have low barriers to entry, don’t require a lot of setup, and can get discovered quickly.
5) How much can I make as a faceless affiliate?
Your results will depend on your niche and your publishing consistency. It’s simple math – your total reach X conversion rate X average commission. For example, if you promote a ClickBank product with a $50 payout, get 5,000 views per month on your content, and convert at 0.1%, that’s $250 in sales per month.
Realistically, newer affiliates can expect a few hundred bucks a month in sales, while pros with many faceless affiliate traffic sources are pulling in thousands per month.
Affiliate Disclosure and Compliance
Quick reminder: Whenever you share affiliate links, including within faceless content, you MUST disclose that you may earn a commission from them.
This affiliate link disclosure should be present in your YouTube videos, blog posts, landing pages, podcast show notes… Anywhere you may include an affiliate tracking link.
For example:
“As an affiliate, I may earn a commission from qualifying purchases.”
This isn’t just a recommendation – it’s required by FTC guidelines.
In addition, as AI-generated content becomes more common, transparency about your use of AI tools and automation is also a good idea.
Some platforms even require such disclosure, so please check their terms of use before you begin, especially if your content strategy relies heavily on generative AI tools, from ChatGPT to VEO to Jasper.
Start Faceless, Stay Consistent
Faceless affiliate marketing is perfect for those who want to earn online without becoming a public figure. By using innovative tools in the areas of automation and AI, you can create reliable income streams that run quietly in the background.
Start simple:
- Choose a niche that matters to you.
- Pick at least one faceless channel from this list.
- Promote one high-converting product from ClickBank.
Commit for 90 days and watch what happens. Once you find your groove, you can expand into multiple platforms or even build a full-scale brand!
Launch Your Faceless Affiliate Marketing Journey Today
Begin building your income stream without ever stepping in front of a camera. Start by creating a free ClickBank account and discover top physical and digital products ready to promote.
When you choose top products on ClickBank as an affiliate, you can earn as much as $150+ per sale!
These strategies are working right now for thousands of successful affiliates. If you want to join them and learn affiliate marketing for yourself, Spark by ClickBank gives you top insider strategies around both free and paid traffic sources.
Be sure to check out Spark if you’re looking to get started as a faceless affiliate. Best of luck on your affiliate journey!
