Why Start a Business in Affiliate Marketing?


The benefits of affiliate marketing are well-documented with many companies and app solutions using it as a key revenue growth strategy. ClickBank has been a leader in affiliate marketing for over twenty years. 

The simplicity of becoming an affiliate, along with a wider mix of affiliate opportunities, has opened the door for small, large companies and solopreneurs, too!

In the following article, we’ll be going over each of the benefits in more detail. But first, let’s ask a key question to hone our collective understanding.

What Is Affiliate Marketing? 

When you begin in affiliate marketing, you essentially become a paid spokesperson or marketer for a product or service. By that definition, it’s a practice that has been around for as long as people and companies actively marketed their goods and services to the masses.

But today’s affiliate marketing environment is much different than it was even a few years ago. For starters, there are many more brands to promote and a lot more people to promote those brands to.

Additionally, it’s a primarily ‘Net-based medium as opposed to print or broadcast. The Internet has made it possible to reach a more targeted audience, yielding better results and greater transparency in what the affiliate influencer is bringing to the table.

It all happens thanks to a key piece of digital evidence. The affiliate link.

What Is an Affiliate Link?

If you’ve ever found yourself asking what are affiliate links, good news. They’re easy to explain and simple to use.

An affiliate link, or hoplink, is a special URL generated for your site. It allows the product or service provider to know their traffic  is coming from you. When someone follows that bit of HTML, they will arrive at a sales/fulfillment page that takes care of closing the deal and cutting you in on a percentage of the sale.

Pretty cool, huh? Now all you need to know is how to get started and start making an income. And in the next section, we’ll cover just that.

How to Become an Affiliate Marketer

Becoming an affiliate marketer is simple. It begins with signing up for a ClickBank account here

Visit our YouTube page to get started with some training:

Step 1: Choose Your Niche

Step 2: Build Your Platform

Step 3: Grow Your Audience

Step 4: Promote Products

After watching these videos, you will be on your way to a successful affiliate marketing business with ClickBank.

These Are the Benefits of Affiliate Marketing

So, you know what it takes to become an affiliate on ClickBank. Now let’s look at why you should want to do it in the first place. These are the 7 benefits.

1. Deciding Your Future

Affiliate marketing gives you a nice clear path to monetize quickly. It also helps you shape and hones the direction of your platform moving forward. 

What types of products and services will you stand behind? Which ones will you avoid?

What are some related questions and pain points that you’ll address with your audience? Deciding to get started as an affiliate is a great way to get the ball rolling. It also happens to be one of the best ways to start a business with no money.

2. Boosting Your Reputation

Establishing the right affiliate marketing relationship with your audience can solidify your personal brand and boost your reputation. How does it happen? 

It happens when you choose products and services that you legitimately stand behind. Not just the ones you’re chasing for profit.

Audiences today are too smart for that. They know when you’re BS-ing, and they know when you mean what you say.

Picking a product or service for which you’re legitimately passionate creates a cycle of profit. Your established audience respects you for recommending something that enriched their lives. In turn, they become brand evangelists that stand by future recommendations.

3. Getting Better Traffic

Connecting with a solid product or service will automatically win eyeballs from that pre-established audience. As a result, their fans become your fans. And that’ll show the next time you run a traffic report on your website. 

For more information on traffic sources, read our recent blog post here

4. Making the Right Connections

Affiliate marketing is network marketing. By choosing your products and services wisely and taking time to build a unique relationship, you can win exclusive opportunities you may not have otherwise had you reached out with a generic email or enrolled as an affiliate without building any type of personal connection.

5. Scaling Your Business

Affiliate marketing makes it easier to scale because you’re latching onto other metrics outside your own sphere of influence. Once you’ve found the product or service you can believe in, it’s easy to promote that to people worldwide via the Internet. Furthermore, it leads you to ancillary products and services that might provide additional affiliate opportunities. 

6. Starting a Business with Little or No Money

Oftentimes, affiliate marketing means you can begin earning potentially thousands of dollars without spending one cent beyond the cost of hosting and domain purchase. All it takes is one video, podcast, or blog post to catch fire, and you’ve got an organic selling machine that your audience will promote for you. 

7. Helping Products and Services You Believe In

We’ve touched on it once, but it cannot be overemphasized. Successful affiliate marketing is not a numbers game. That is, it’s not in the sense that you recommend everything to everyone. 

Don’t fall for the myths that you have to chase an industry. Sure, it’s nice if you have a large pre-existing audience.

But you want to choose only the products and services that you believe in. Otherwise, the audience you have won’t be with you long. They’ll sense you’re a sellout straightaway, and they might start treating you like one.

So, choose the vendors you respect. The ones that really add value. And when you start profiting from it, feel the gratification of knowing that you’ve given back to them for the value they created for you. 

ClickBank Affiliate Marketing Works! 

The benefits of affiliate marketing are evident in how long online entrepreneurs have been using it to kickstart or grow their businesses. If you’re still not sure, check out our primer on why affiliate marketing works. And best of luck getting your online business off the ground!

Ready to sign up for a ClickBank account? Click here!