BackBack to Experts
Kaitlyn Buskirk

Kaitlyn Buskirk

Company Name: Fractional Affiliate Management

Speciality: Affiliate Management, affiliate tracking, KPIs, reporting, finding affiliates, communication with affiliates and partners.

Website: https://www.linkedin.com/in/kaitlyn-buskirk-302b399b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Contact Me

About

I’m a proud wife and mom to three amazing kids—and two German Shepherds who think they run the house. Born and raised in Wyoming, now settled in Nebraska, I’ve always valued strong roots and real connections. I’m big on family (I’m super close with my siblings), community, and being around people who lift each other up.

My journey into the online space wasn’t exactly planned—I was fired over a 50-cent mistake. At the time, it stung. But looking back, it was the best thing that ever happened to me. My mom nudged me toward the digital world, and I’ve never looked back.

When I’m not working, you’ll find me on a horse, singing karaoke like I’m auditioning for a tour, or swing dancing just for the fun of it. I believe in working hard, laughing often, and living life fully connected—with purpose and passion.

Ideal Client

My ideal client would be someone who wants to grow together. Transparency and honesty is huge. The best affiliate manager in the world can’t grow a program that isn’t working or push an offer that isn’t converting. Someone who has the ability to test on the back end and give our affiliates updates on the testing end.  Im also very honest with our clients about their offer, if we don’t think we can grow it, we won’t BS you just to get you as a client.  Someone who wants to grow, be honest, have fun, and be on the same page would be my ideal client:)

Skills

Affiliate Marketing & Program Management
   •    Affiliate Recruitment & Onboarding
   •    Affiliate Relationship Management
   •    Offer & Funnel Optimization
   •    Direct Response Strategy
   •    Email Traffic Monetization
   •    Commission Structuring & Negotiation
   •    Promo Calendar Development
   •    Campaign Management (A/B Testing, Creative Deployment)
   •    Affiliate Compliance Monitoring
   •    Revenue Growth Strategy
   •    Partner Communication & Support

:small_blue_diamond: Data, Analytics & Reporting
   •    KPI Tracking (EPC, CVR, LTV, Refunds, Chargebacks)
   •    Fraud Detection & Traffic Quality Control
   •    Conversion Rate Optimization (CRO)
   •    Weekly & Monthly Reporting
   •    ROI Analysis & Forecasting
   •    Campaign Audits & Performance Reviews

:small_blue_diamond: Platform & Tool Proficiency
   •    Everflow
   •    ClickBank
   •    BuyGoods
   •    HasOffers
   •    Impact
   •    Sendlane, Ontraport (Email/CRM platforms)
   •    Google Analytics
   •    Excel / Google Sheets
   •    CRM & Tracking Integrations

:small_blue_diamond: Leadership & Operations
   •    Affiliate Team Training & Mentorship
   •    SOP Development & Operational Workflows
   •    Remote Team Communication & Collaboration
   •    Cross-functional Alignment (Marketing, Product, Compliance)
   •    Workflow Automation & Process Optimization
   •    Partner Onboarding Processes

:small_blue_diamond: Core Soft Skills
   •    Strategic Negotiation
   •    Proactive Problem Solving
   •    High-Level Communication (Written & Verbal)
   •    Relationship Building & Stakeholder Engagement
   •    Detail-Oriented Execution
   •    Adaptability & Agility in Dynamic Environments
   •    Customer Retention & Loyalty Strategy

Services

:white_check_mark: Affiliate Management Services Provided

:chart_with_upwards_trend: Affiliate Program Growth & Strategy
   •    Scaling affiliate programs
   •    Strategic roadmap creation for affiliate acquisition and retention
   •    Development and execution of affiliate promotional calendars

:handshake: Affiliate Partner Recruitment & Relationship Management
   •    Sourcing, vetting, and onboarding high-performing affiliates
   •    Building long-term, trust-based relationships with top partners
   •    Negotiating custom deals, commission structures, and exclusive placements

:dart: Performance Optimization & Traffic Management
   •    Ongoing campaign optimization: funnel testing, EPC improvement, CRO
   •    Daily management of tracking links, creatives, and offer deployment
   •    Monitoring traffic quality and flagging fraud or chargeback issues

:bar_chart: Data Analysis & Reporting
   •    Weekly and monthly performance reporting for stakeholders and partners
   •    KPI analysis (EPC, CVR, refunds, chargebacks, LTV)
   •    ROI tracking and actionable insights to drive revenue growth

:mag: Fraud Prevention & Compliance
   •    Active fraud monitoring and traffic audits across major platforms
   •    Enforcement of brand compliance and affiliate terms of service
   •    Investigation and resolution of suspicious traffic behavio

r:hammer_and_wrench: Platform & Systems Management
   •    Setup, integration, and management of platforms (Everflow, ClickBank, HasOffers, BuyGoods, Impact)
   •    CRM integration and automated affiliate workflows
   •    SOP creation and internal team training for affiliate operations

:busts_in_silhouette: Team Leadership & Training
   •    Training and mentoring junior Affiliate Managers
   •    Creating operational SOPs and onboarding processes
   •    Supporting cross-functional alignment with marketing, legal, and product teams