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Jhana Li

Jhana Li

Company Name: Spyglass Ops

Speciality: All things operations and scaling startup businesses from seven to eight figures, including strategy, leadership, high-performance

Website: https://spyglassops.com/

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About

Jhana Li first discovered Operations while Van-lifing her way through North & South America. She’s been COO at multiple successful startups, and coached hundreds more. After seeing countless founders stall out & trap themselves without the proper Operations, Jhana started Spyglass Ops. Through Operations consulting, recruitment, and coaching Spyglass Ops had supported 200+ founders & their COO’s to scale through Operations.

Ideal Client

7-8-figure digital entrepreneur looking to scale their business, get the right systems and second-in-command operator in place, and get themselves out of the day-to-day weeds so that they can improve their lifestyle or scale towards a big exit

Skills

  • Business Operations & Systems: Optimizing workflows, automations, and KPI-driven decision-making to scale efficiently.
  • Leadership & Team Development: Coaching CEOs on delegation, role clarity, and building high-performance teams.
  • Hiring & Recruitment: Full-cycle hiring for key operational roles, culture-fit assessments, and onboarding best practices.
  • Scalability & Profitability: Identifying inefficiencies, maximizing revenue, and implementing strategic growth frameworks.
  • Business Coaching & Mentorship: Guiding founders through mindset shifts, accountability, and leadership transformation.

Services

Most visionary entrepreneurs hit a breaking point—stuck in operations, managing a team that underperforms, and scaling a business that feels like it’s running them instead of the other way around. Spyglass Ops helps 7- and 8-figure founders break free by building the operational foundation they need to grow sustainably.
We specialize in building custom Operation roadmaps, hiring top-tier COOs, leadership development, and systems optimization—transforming chaos into clarity. Our clients have gone from working 60+ hr weeks to 4 hrs, successfully achieving that multi-8 figure exit, or 4Xing their profit in 6 months. Whether you need to up-level your team, optimize profitability, or finally step out of the weeds & into your true CEO role, we provide done-for-you solutions and high-impact coaching to make it happen.

Testimonials

Don't just take our word for it - listen to those whose businesses have seen tremendous growth because of these experts.

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"Hey guys! Just wanted to say that I tremendously appreciate the incredible work you did on this audit. It feels like I did nothing and gained rapid clarity and have no overwhelm about implementation or next steps. There’s so much potential in all of this and I’m grateful for you guys providing a simple and full path for how to tap into that potential. YOU GUYS ARE IMPACTFUL”

Ian Dickson

CEO at Ecom Growth

"So, while I still have one interview left I felt the urge to write and say "Well done Spyglass!". I was blown away with both candidates and am amazed that you found not one but 2 super qualified and LOCAL candidates."

Danielle Bishop

CEO at The Beyond Collection