How Onnit Recruited 1,800+ Affiliates to Promote Their Offer in First 90 Days on ClickBank


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What is Onnit?
Onnit is a popular supplement brand formerly owned by Joe Rogan with a hit nootropic called Alpha BRAIN. Based in Austin, Texas, Onnit’s mission is to empower as many individuals as possible with a holistic philosophy regarding physical, mental, and spiritual well-being.
The company wanted to find a novel way to reach their target audience and acquire net new customers. That’s where performance affiliate marketing and ClickBank came into the picture.
ClickBank brings the numbers! We were able to attract so many new affiliates to our offer – it’s been a delight to work with the ClickBank team to unlock new traffic partners.
The Challenge: A Need to Reach New Markets
Onnit has excelled at reaching its target market of males between the ages of 40-60+ years old in traditional arenas, but started to run into growth limits with its existing strategy for selling Alpha BRAIN. While Onnit had dabbled in affiliate marketing before, it hadn’t seen the kind of results it needed in order to unlock a vital new customer acquisition channel and see sustained affiliate sales growth.
The goal? To open up the performance affiliate channel and achieve robust, reliable affiliate sales for the long term.
Why Onnit Built Its Affiliate Program With ClickBank
Maximum Reach
Onnit decided to work with ClickBank to power their massive affiliate program for Alpha Brain. In the process, ClickBank provided a white-glove onboarding service for Onnit’s affiliate offer, ensuring that Alpha Brain would seamlessly integrate into ClickBank’s affiliate network. This maximized their reach and engagement with top affiliates from day one.
Elite Copywriter Network
ClickBank helped Onnit partner with an expert copywriting team to dramatically improve the impact of their direct response campaign. With a quality sales letter behind it, Alpha Brain saw much higher conversions – including a 10.6% conversion rate on the order form checkout page – which opened the door to interest from top affiliates.
Custom Affiliate Recruitment
ClickBank implemented an affiliate recruitment strategy with custom introductions to help Onnit connect with high-performing affiliate partners. This led to a massive increase in targeted traffic and conversions, including more than 40,000 unique visits to the Alpha Brain offer page.
The Strategy: Create Scaled Affiliate Offer for Net New Sales
Onnit utilized ClickBank to build their affiliate program and drive incremental sales to boost their bottom line. They leveraged their highest-convert product, Alpha Brain, and built a direct-response style offer around it that would be attractive to top-performing affiliates. This offer includes a compelling sales letter, affiliate resources, and performance stats.
One of Onnit’s biggest goals with this initiative was maximizing the lifetime value of its customers through the affiliate channel. Knowing that they were paying affiliates upfront for valuable new customers, Onnit has taken steps to make these customers more profitable by boosting the initial order value on day one, and also by encouraging future orders, upsells, and cross-sells.
With these elements in place, their affiliate campaign can support a higher customer lifetime value (LTV) for more profits in the long term.
The Payoff: Five-Figures in Affiliate Revenue So Far
When Onnit embarked on an affiliate program with ClickBank, it required an initial leap of faith. Fortunately, that faith has already paid off. Onnit has achieved an impressive five figures in direct affiliate revenue after just 90 days, representing a powerful source of new customers and product sales for the powerhouse supplement brand.
Best of all, Onnit can be confident that they are bringing in net new customers and incremental sales, as the company reaches brand-new audiences through media buyers, email marketers, and influencers that it wouldn’t have been able to get in front of otherwise.
They have successfully crafted a direct response campaign that can convert cold traffic into customers, which greatly expands Onnit’s options for customer acquisition and revenue generation in the future.
What’s Next for Onnit
As a result of Onnit’s affiliate program with ClickBank, the future looks bright for Onnit and Alpha BRAIN. Top affiliates on ClickBank continue to see great results promoting their popular nootropic product, with an impressive 10.6% order form conversion rate (2-3X higher than a traditional e-commerce checkout page conversion rate), a $127.34 average payout, and most importantly, satisfied customers coming back for more Alpha BRAIN to boost their cognitive memory and focus.
Onnit’s journey shows what’s possible for any e-commerce brand willing to invest in the affiliate channel to grow their sales and acquire net new customers. Partnering with ClickBank has set Onnit up for even more success in the years to come!
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