How Bubs Naturals Achieved 6-Figures in Direct Affiliate Revenue on ClickBank
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What is BUBS Naturals?
BUBS Naturals is a thriving health brand with a popular Collagen Protein product that promotes anti-aging and vitality.
The company was looking to diversify its customer acquisition efforts to avoid dependency on direct Facebook advertising spend. Instead, BUBS wanted to grow new partnerships with scaled media buyers and performance email affiliates.
Your team over there handheld us straight through, top to bottom, into launching an offer and it was honestly the best thing I could have ever asked for.
The Challenge: A Need for Low-Cost Acquisition
BUBS Naturals had been growing its e-commerce health brand through a range of different sales channels, but was particularly reliant on Facebook advertising for the majority of its new customers and sales. With ad costs rising, BUBS was determined to diversify away from Facebook Ads to continue scaling its business with a healthy mix of customer acquisition strategies.
The goal? To open up the performance affiliate channel and achieve robust, reliable affiliate sales for the long term.
Why BUBS Naturals Built Its Affiliate Program With ClickBank
White-Glove Offer Onboarding
BUBS Naturals started working with ClickBank because they were excited about the power of direct response to reach new audiences and generate more revenue at scale for their brand. ClickBank provided a white-glove onboarding service for BUBS Naturals, including support in building a complete affiliate offer inside their ClickBank account, integration and tech help, a dedicated Slack channel, and testing support. This maximized their reach and engagement with thousands of top affiliates from day one.
Landing Page Enhancements
ClickBank worked closely with Bubs Naturals to determine the ideal strategy for their offer’s landing page, as well as multiple revisions to continuously enhance user experience and optimize conversion rates. Because of these invaluable conversion rate optimization efforts, Bubs Naturals has achieved 6-figures in affiliate sales on ClickBank so far.
Sustained Partnership
ClickBank provided a robust affiliate recruitment strategy with custom introductions to help BUBS Naturals connect with high-performing affiliate partners. ClickBank also stood shoulder-to-shoulder with BUBS Naturals and collaborated with their in-house team to achieve shared goals through tailored strategies and continuous performance optimizations. Because of these efforts, BUBS saw a massive increase in targeted traffic and conversions, including more than 60,000 unique visits to their offer page from potential customers.
The Strategy: Create ClickBank Offer to Recruit Top Affiliates
BUBS Naturals turned to ClickBank to establish their affiliate program and drive incremental sales across channels to boost their bottom line. They leveraged their highest-converting product, the Collagen Protein powder, and crafted a new direct-response style offer around it that would be attractive to top-performing affiliates on ClickBank. This offer includes a compelling sales letter, affiliate resources, and performance stats.
One of BUBS’ biggest goals with this initiative was low-cost acquisition of new customers. By successfully turning their flagship product into a direct response offer on ClickBank, BUBS has tapped into a network with thousands of quality affiliates promoting their product to audiences they otherwise wouldn’t be able to reach.
With these elements in place, BUBS’ affiliate campaign is set to continue delivering more affiliate partnerships and a pipeline of new customers that they only have to pay for after the sale is made.
The Payoff: Six-Figures in Affiliate Revenue So Far
BUBS was enthusiastic about the potential of on an affiliate program with ClickBank, but it still required a commitment of in-house resources and time. Fortunately, their efforts have paid off. BUBS has already earned an impressive six figures in direct affiliate revenue, thanks to profitable partnerships with talented affiliate marketers and a steady stream of new product sales and customers.
Best of all, BUBS is building a moat around its growing supplement business by working with exclusive media buyers, email marketers, and other top-performing affiliates that are only on ClickBank.
The BUBS team has successfully crafted a direct response campaign that can convert cold traffic into customers, which open up a world of opportunity for BUBS Naturals to acquire customers and generate revenue.
What’s Next for BUBS Naturals
As a result of BUBS’ affiliate program with ClickBank, things are looking better than ever for BUBS and their Collagen Protein product. Top affiliates on ClickBank continue to see great results promoting their anti-aging powder, with an impressive $53.55 average payout per sale, and most importantly, happy customers coming back for more collagen powder to boost their healthy aging and vitality.
The BUBS Naturals affiliate journey onto ClickBank shows what’s possible for any e-commerce brand willing to invest in the affiliate channel to grow their sales and acquire net new customers. Partnering with ClickBank has set BUBS up for even more success in the years to come!
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