The Role of Positioning in Determining Your Long-Term Success

Brett Chesney Strategies for Success

Posted by: Michel Fortin, Guest Blogger Do you know the most important marketing strategy in your business? In a world filled with marketing experts extolling the virtues of duplicating proven practices, I have a bit of a contrarian view. That’s because relying too much on copying others can actually work against you in your quest for long-term success. Whether you …

Generosity as Business Strategy

Brett Chesney Strategies for Success

Posted by: Bob Dunlap, Director of Marketing Ever wonder why some products are wildly successful while others struggle? Not an easy question to answer, but successful products do share a number of characteristics. First and foremost, they all meet a specific need or solve a current problem for the prospective consumer. Additionally, they all deliver real value, are well positioned …