New Analytics in Depth – Exploring Sales Funnel Metrics: Part 2

Brett Chesney Technology

Posted by: Che Horder, Business Intelligence Manager

This is part two of a five-part, five-day series about how to best take advantage of ClickBank’s new analytics reporting.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of the new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4.Today’s post deals with measuring Order Form Sale Conversion.

Order Form Sale Conversion: Stage 2 to Stage 4

Order Form Sale Conversion measures the success of moving a prospect from viewing the order form to completing a sale. It is measured as a rate or percentage, and therefore the higher the rate, the more efficient your conversion process is. This metric is particularly useful in the case where a product is sold without the use of a HopLink. In this situation, Order Form Sale Conversion measures the full sale process.

For a prospect to successfully make it from the Order Form Impression stage to the Sale stage the following must have occurred:

  • The customer clicked the Pay Now button on the ClickBank Order Form
  • The customer information from the ClickBank Order Form is validated The customer is verified to not be participating in fraudulent activities
  • The customer has the funds to fulfill the sale transaction requested

Check back tomorrow for details about the Hops per Order Form Impression metric (measuring stage 1 to stage 2).