New Analytics in Depth – Exploring Sales Funnel Metrics: Part 3

Brett Chesney Technology

Posted by: Che Horder, Business Intelligence Manager

This is part three of a five-part, five day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion. Today’s post deals with measuring Hops per Order Form.

Hops per Order Form Impression: Stage 1 to Stage 2

The Hops per Order Form Impression metric tells you how successful your prospects at the Hop stage are at converting to the Order Form Impression stage. If your Hops per Order Form Impression is 12, that means on average it takes 12 prospects at the Hop stage to have 1 prospect successfully reach the ClickBank Order Form. The lower the metric, the more efficiently you are converting prospects from the Hop stage to the Order Form Impression stage. You may use the trend chart feature to find time periods when your Hops per Order Form Impression is lowest, and then correlate that metric to specific marketing tactics that work well.

For a prospect to successfully make it to the Order Form Impression stage, the following must have occurred:

  • A valid, properly formatted HopLink is clicked on
  • A vendor pitch page is rendered on the web browser
  • A customer decides to proceed with purchasing the product, following a link to the order form
  • A valid, properly formatted link to the ClickBank Order Form is clicked on
  • The ClickBank Order Form page is rendered on the web browser

This metric is available to create a trend chart or view in the data table. To create a chart utilizing the metric, locate the Data Type selection box and choose Hops. Then locate the View selection box and choose Hops Per Order Form Impression. The metric will be displayed on the trend chart for the timeframe you choose. The metric is also available to view in the data table located below the trend chart. The data table allows you to view the metric by a specific attribute of the sale and in total over a specified time period. For example, you can choose to view Hops per Order Form Impression for a specific country or product.

Check back tomorrow for information about order form impression count vs. order form submit count.