Understanding the lifetime value of a customer and how it changes over time is critically important to determining how much you can spend to acquire a customer, or how much you can charge in affiliate commissions. Being able to see how LTV changes based on product, funnel, traffic source, and especially affiliate, can be a difference maker between scaling efficiently and profitably, and getting stuck not knowing where to put your money and attention. The vast majority of businesses have no visibility whatsoever into their true customer LTV, and the ones that do have a massive advantage over their competitors, because the business that can spend the most to acquire a customer wins. Solving this problem used to take months or years and hundreds of thousands of dollars paid to developers and data scientists. Now there is LTV Numbers, a fully done for you LTV analytics solution that comes with actionable guidance, and can be up and running in a matter of days, starting from a fully populated dashboard with all historical data loaded in and ready to be acted upon.