ADVERTISING GUIDELINES

guidelines2

UPDATED JANUARY 2019:

Our Philosophy:

ClickBank’s advertising placements are primarily used by ClickBank vendors who are trying to recruit affiliates.  Using your product name and branding elements in the ad can help you get results.  We insist on highly professional ad design that will present ClickBank affiliates with timely, relevant, and attractive advertising that does not distract them from their business being done within their account. These specs and policies explain how to create and evaluate ad experiences.

OPPORTUNITIES

  • Display Ads on ClickBank.com. A display ad is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
  • Text Ads on ClickBank.com. Sponsored links are paid listings on SERPs (SearchEngineResultsPages). Sponsored links generally appear on the right hand side of the page in a vertical column.

ELIGIBILITY

Only ClickBank-approved products may be promoted through ClickBank advertising channels. An eligible advertiser will have a refund rate that is below 20% and a chargeback and fraud rate that is below 1%. (In the event an advertiser’s rates rise above those ranges for more than one consecutive month, their ad(s) will be suspended immediately and until rating returns to the minimum standard. No advertising fees will be refunded or returned.)

CONTENT

All ad content will be reviewed and must adhere to ClickBank’s Vendor Promotional Messaging Guidelines https://support.clickbank.com/entries/22819737-Vendor-Promotional-Guidelines . Any changes to ad creative (including landing pages, pitch pages and affiliate tools pages) that are made subsequent to approval confirmation must first be submitted to ClickBank for review.

Content May Include:
  • Creative must incorporate logo and brand name
  • Banner must include a call to action such as “Click Here” with a validated landing page.
  • Font in contrasting color to background color
  • Verifiable past successes, including total affiliate pay-outs, previous launch performance, etc.
    • If statements of past launch and product they are promoting are not in the same niche, vendor must state the niche and provide nickname for review.
    • Example:   Vendor is promoting to recruit affiliates for a dog-training product but the affiliate pay-out statement is for a previous launch in IM.
    • Example: “Paid out over $1 Million in affiliate commissions from last launch in IM Niche!”

Information submitted for review must include “nickname” from IM launch and information on how the $1 Million was calculated.

  • Affiliate Tools (Banners, Email Swipes, etc.)
  • Front-end product price & upsells. (This information helps affiliates determine pay-out for promoting product).
  • Affiliate commission % offered. (And ather than stating, “You’ll earn $xxx on each sale.”
  • May state “You will earn up to $XXX on each sale.”
  • Scarcity messaging, when there are actual limitations to the quantity or time that is communicated.
  • Testimonials and endorsements that comply with Federal Trade Commission (FTC) guidelines.   This means that vendors cannot use false and deceptive statements in their written promotions or their video promotions.  All specific advertising claims about a product’s performance or quality must be capable of substantiation—that is they must be real examples based on actual experiences.  A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can’t be used to make a claim that the advertiser itself cannot substantiate.
Content May Not Include:
  • Major brand/corporate logos on ads or affiliate tools pages.
  • No animated image of any type
  • No obscene defamatory, libelous, or infringing or invasive of intellectual or personal rights.
  • Unauthorized celebrity photos.
  • False, misleading, fraudulent, or deceptive claims or content.
  • Adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
  • Content that promotes any illegal, deceptive or dangerous products, services or activities, including hacking or evading law enforcement.
  • Excessive violence, including blood, gore, and violent gun play. Content cannot be threatening, abusive, harassing, hateful or that incites violence.
  • No alcohol or alcohol related content.
  • No gambling products or services.
  • Foul, vulgar, or obscene language.
  • No image of implied or actual mistreatment of humans or animals.
  • Distracting pictures that are not relevant in any way to the product that the vendor is selling.
  • Specific EPC (Earnings Per Click) rates.
  • Specific Conversion / Refund Rates.
  • Expected Sales.
    • Example: This product will generate over one million dollars!
    • Example: Easiest way to $1,000,000 profitability!
  • Earnings Per Sale (communicate commissions in % only)
    • Cannot state you can earn anything higher than listed in account.
    • Cannot state “100% commission!” ClickBank’s highest commission level is 75%.
    • Commission offered must match commission in account.
  • False scarcity messaging when there is no actual scarcity of the product or timeline for affiliate contest (for example, “Only 300 copies” when there are unlimited copies, tickers running down the amount of time there is to register to promote, or listing that this is a one-time opportunity TODAY only).
  • Promote affiliate bonus programs and/or prizes not supported by ClickBank (including commission rates over 75%).
  • Third-Party Testimonials.
    • Example: “Client X says Client Z’s product is the best product in this niche!”
  • Cannot Make “Unsubstantiated” Claims or other vague statements that cannot be verified.
    • Cannot state “#1” or “best” or “the top” or “biggest” or “highest” or other similar statements. Example: “#1 Dog Training product online!”
    • “Highest Converting Product in Niche,” on ClickBank, or on the Internet/Web.
  • Videos that portray or reference a fictionalized individual or life story, where a vendor makes false claims as part of the product pitch.
  • Videos that portray or reference the vendor him or herself, where the vendor makes false claims about his earnings and experience as part of the product pitch.
  • Videos which will not allow viewers to exit or pause.
  • Expert endorsements without substantiation. For example, an endorsement from a doctor must have proof that the doctor has performed tests or evaluations performed and has mastered the subject matter being described in the pitch.
  • Sale pricing that suggests that a product previously sold at a higher price (when it really didn’t) but is now on sale for a lower price for a limited time.
  • More than 3 upsells (one-time offers) and more than 2 exit pops for each sales flow.
  • Unauthorized use of the ClickBank logo. For authorized usage, see our Trademark Use Guidelines
  • Statements that infer the product is significantly easier to use than it really is. Examples: “One push button to make money” or “Three simple words will provide you income.”  ClickBank requires that pitches make reasonable attempts to reflect the actual effort required to achieve typical results. It is generally unreasonable to assume that someone with little or no experience in Internet marketing can achieve a 6-figure income with an hour or less of effort per day. It is more reasonable to assume that with attention, effort, and spare time, the average person with little or no Internet marketing experience can achieve a supplemental income.
  • “As Seen On… ” statements without documentation showing that the product was seen on the stations, TV shows and/or magazines that are listed (not required for the product approval, but will be asked if they have it to provide if requested).
  • “Blind offers,” which are defined as sales pitches that make promises about what the customer can earn or achieve without any specific details about how the product accomplishes these claims. ClickBank Pitch Pages, particularly in the Internet marketing/make money online niche, must be clear about what techniques or tactics the product teaches or utilizes to achieve results for the customer.
  • Account Statistics, including Daily or Weekly Sales Snapshots.

Videos. Vendors must submit a script prior to shooting the video. Videos will not be accepted without a script pre-review.

AFFILIATE CONTEST BONUS DISCLAIMER

An affiliate tools page promoting an affiliate contest must include the following language:

This bonus offer has been created by the applicable Vendor and not by ClickBank. Accordingly, ClickBank is not responsible for any information contained in the offer, including, but not limited to, any product information, promotions, incentives, expected returns or other information contained herein. In addition, ClickBank is not responsible for any links to third party websites in conjunction with this offer. Such links do not imply any endorsement by ClickBank of such websites or the content, products or services available from such websites. By clicking on or accessing a third party website listed, you acknowledge sole responsibility for and assume all risk arising from your use of any such websites.

ADDITIONAL EMAIL REQUIREMENTS

All emails will include ClickBank’s physical address and unsubscribe link in order to be CAN SPAM compliant, as well as the below disclaimer:

Required Legal Disclaimer

The content of this message has been created by the applicable Vendor and not by ClickBank.  Accordingly, ClickBank is not responsible for any information contained in this message, including, but not limited to, any product information, promotions, incentives, expected returns or other information contained herein.  In addition, ClickBank is not responsible for any links to third party websites contained in this message. Such links do not imply any endorsement by ClickBank of such websites or the content, products or services available from such websites. By clicking on or accessing a third party website listed in this message, you acknowledge sole responsibility for and assume all risk arising from your use of any such websites. 

ClickBank reserves the right to add, remove or modify this policy at any time. ClickBank reserves the right to reject or remove any advertisements at any time in its sole discretion.