Beginning October 21st, all ClickBank clients can expect to see changes to the ClickBank Order Form and Confirmation Page, and we think you’ll like what you see! Over the past several months, our Product and Development Teams have been working tirelessly to create a new order form that not only displays a new, cleaner design, but also one that improves usability and provides a greater level of trust and security for the end customer.
Yep, that’s right. We’ve been testing, and testing, and testing some more in order to create a shiny new order form that provides the best possible outcome for you and your business. And while we’re testing, we’re monitoring and measuring, very closely, the impact of the new form on conversions, refunds and chargebacks because hey, our goal is to do whatever we can to keep your refunds and chargebacks low, and your sales high. That means more money in your pocket.
Once the new order form goes live, will we stop testing?
HECK NO! We’re always looking for ways to improve and will continue to perform split tests on an ongoing basis to continue to optimize conversions.
Curious about our testing methodology? We thought you might be and we’re happy to share. We do things like hypothesize, test, measure, implement . . . there is a method to our madness and it’s really exciting stuff! Check out this blog post, Split Testing on the ClickBank Order Form to read more about what we tested, and why and how we tested it to decide on the new order form that will be appearing soon.
What Does This Mean for You?
Glad you asked! The new order form has some great new benefits.
Improved Usability – We’ve rearranged fields, consolidated the payment methods section and reordered credit card information for a more logical flow that is easier for users to understand, thus making it easier to purchase your great product!
Updated Design – We’ve enhanced the clarity of the Pay Now button, and provided a clearer view of the product and payment details for more efficient eye tracking and ease of use for quicker check out times.
Enhanced Consumer Trust – We’ve made our security logos more prominent and provide a guarantee statement to increase trust for the consumer to help reduce the order form abandonment rate.
This change applies to all products and all languages, however, the current mobile order form will not be affected.
Are you currently using custom order form capabilities? No problem! You don’t need to change a thing. Your custom banners and images will automatically work with the new form.
Additionally, the new order form also supports vendor-submitted population of customer information (via URL parameters), so if you’re currently using this feature then it will continue to work normally and no action is required.
Now if the new order form has got you thinking about conversions, and other ways to improved your site then check out these resources on the ClickBank Blog:
Keep your eyes peeled for the new order form on October 21st and if the old version continues to appear, be sure to clear your cache so you can check out the new version!