Posted by: Simon Slade, Guest Blogger
At Affilorama we specialize in helping our members get buyer-converting traffic. One of the most important ways to do this is learning what keywords to use. We want to share some lesser-known techniques for building a highly-optimized keyword list, including some novel ways to catch extra traffic. You’ll learn methods that will help you find keywords your competitors are missing. Follow these steps and you should be on the right path to affiliate success.
Step 1: Know who your target is
Start by thoroughly researching your target market. The better you know your buyers, the more effective your keyword list. Here are some ways you can do that. As you research, note down potential keyword phrases you could target.
- Visit forums related to your niche
- Join special interest groups (online or offline)
- Subscribe to competitor newsletters
- Read up on the industry
Once you’ve done your background keyword research on your chosen niche, it’s time to start seriously drawing up your keyword list. From this list you can build out the structure of your campaign.
Step 2: Brainstorm keywords
On a blank sheet of paper note down all the keywords you gathered from your research. Let your mind freewheel and try to capture as many as possible.
Your list can be as broad or as narrow as you like – anything from single words to five- or six-word phrases are worth recording. For example, in the dog training niche you could have a broad keyword like “dog obedience” and a narrow phrase such as “Walking a Chihuahua on a leash.”
This brainstormed list is a great starting point – now let’s convert it into a killer list with some advanced techniques.
Step 3: Fragment your list the easy way
Since there’s a lot of search engine competition for popular keywords, one of the best ways to make headway is to “fragment” your list into a much larger collection of keywords you can target. To help fragment, or expand, your list, use the following tools.
- Google Keyword Tool
- Traffic Travis SEO Software (Traffic Travis queries all major search engines, not just Google, to get its results)
- Affilorama Keyword Suggestion Tool
Using one of the keywords you noted down earlier, enter it into either of these tools and it will build a list of similar phrases that actual searchers have used, along with their search volumes.
This can be a great way to find some variations of keyword phrases that you haven’t thought of to add to your existing list. Google’s keyword tool will also give you an idea of how competitive a phrase might be, so you can decide whether the competition to traffic ratio is worth trying to rank well on it.
Step 4: Smart ways to uncover effective keywords
Another way to expand and add variety to your keyword list is to try these different methods. With a little lateral thinking you can often uncover some largely untapped, yet high value, traffic.
- Misspellings – If you check the search volumes for “loose weight” you might be surprised how much traffic this misspelling gets. Try to think of similar common misspellings in your niche.
- Product or Author Names – Adding a product or author name to your list can help you target searchers nearing the end of the purchase cycle.
- Immediate Words – One of the main reasons people turn to the internet is to solve a problem. When they want a problem solved they want it done now. Even tomorrow is too late. So add some immediacy to your phrases by adding words like “stop,” “fix,” or “now.”
- Money Words – Target the buyers by using words they are likely to search on such as “get …” “review …” or “buy …” No surprises there.
- Information Words – Not everyone who goes online is planning on buying but that doesn’t mean you don’t want them visiting your site. The power of your sales copy could easily lure their credit card out of hiding, or if you have a tool to build a mailing list, you can contact them again in the future. Try adding words such as “how to…” “free guide…” or “homemade” to catch this type of traffic.
After assembling your keyword list, it’s important to identify the intent of the visitor that has searched for the particular keyword and group them into different traffic types.
Step 5: Focus your aim by sorting your list
It’s important to think about the intent of your visitors and the types of keywords they will use. Linking your keywords with specific visitor types will allow you to concentrate and strengthen the focus of your sales pages.
Divide your keywords into the following three types of visitors:
- Buyers – This is the highest quality traffic you can attract, since they are right at the end of the purchase cycle and very close to buying. Unfortunately it is also the lowest volume. Words that buyers use include the money words mentioned above, as well as product or author names.
- Product seekers – This segment has more traffic but it is lower quality, since they are not as close to making an actual purchase. They know about the niche and are thinking about buying a product to improve their experience but they don’t really know what products are available. Words found in this group are similar to information seekers but will tend to be more about solving an immediate problem and recognize the need for help. For example, in the dog training niche, they may be searching for a “dog training book,” “fix Doberman behavior problems,” or “training collar.”
- Information seekers – While this is the lowest quality traffic it is also the highest volume, meaning it’s easier to get plenty of these types of visitors. The keywords assigned to this type will be the most general, or broad. Group your information-based words (see above) in this category, including any phrases that relate to information on how to solve a problem.
The first two are your most valuable; in particular, you should focus most of your energies on attracting product seekers. This has the best combination of traffic and potential buyers.
Shorter, broader phrases often have more competition, so don’t be afraid to target the long tail keywords that are more focused and have less competition. For example, in the dog training niche, you could focus on a specific breed or a well-known trainer like Cesar Millan.
With experience comes the natural intuition of recognizing “money keywords.” Spend time studying the search engine results for the keywords you are targeting. Monitor the traffic you are attracting to your site with the use of statistical tracking. Refine, tweak and experiment.
What types of keywords do you find work best to target your buyer traffic? What methods do you use to unearth good quality keywords? I’d be interested to know what works best for you.
About the author
Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.
Please note: Any opinions expressed here represent those of the author, and are not necessarily recommended or endorsed by ClickBank.