Note: This post was written by Sarah Chirsp of Affiliorama, an affiliate program within ClickBank and is being featured on our blog because it provides great value to our community. The author’s views are her own and may not reflect the views of ClickBank.
A lot of people over-complicate the process of building a top-performing affiliate program, when it isn’t that hard after all. All you need to do is remember this really simple equation:
number of affiliates x effectiveness of affiliates = $,$$$,$$$
Yes, once you’ve actually set-up your affiliate program, there are just two main ways of super-charging your sales:
- Boost your affiliate numbers, or
- Teach affiliates how to sell your product better (and make more money for you).
We find that people tend to pour all of their efforts into recruiting new affiliates, or invest their resources into teaching their affiliates to be more effective sellers. But If you want to be a top ClickBank program, you need to do both.
I’m Sarah Chrisp, affiliate manager for Affilorama. I’m going to take you through the steps we’ve taken to attract new affiliates to our program, and then the steps we took to help them make more sales. If you want to become one of ClickBank’s top affiliate programs, like us, then keep reading, because we’re going to divulge our secrets.
What Does Affilorama Offer Affiliates?
Before we begin, here are some quick facts about our affiliate program:
- We have a ClickBank Gravity of 46.06.*
- We offer 50 percent commission on all of our products, including lifetime membership renewals.
- Affiliates make on average $218.41 per sale.*
- We have an average rebill rate of $449.02, and our rebilling product (Affilorama Premium/AffiloTools) is our most popular offer.*
- We track visitors for 60 days.
*Correct as of time of publishing.
Now that you’ve learned a bit more about us, I’m going to jump straight to the first part of the equation: How to get attract new affiliates to sign up to your program.
Step 1: Be Generous, Not a Tightwad
What do affiliates want? I’ll tell you: money.
High-quality products are great, because they get fewer refunds. Fancy banners are nice; they make promotion easier. But what they really want, is money. If they can earn more by advertising your competitor, they’ll ditch you, even if you have the superior product.
Only 2 products offering 25 percent or lower commission have a Gravity higher than 20, whereas
there are 104 products offering 50+ percent commission with a Gravity of 20+.
You need to be offering 50 percent, or maybe more if your product isn’t yet proven.
Lets face it: For a digital product, your overhead rates are probably quite low. As the creator, you might feel cheated, because you feel you deserve more since you made it. But this is a huge mistake. It is expensive, hard and time-consuming to build an audience to market your product to. Your affiliates deserve their share of the profit, just as you do.
Your competitors know this, so they will steal your valuable affiliates away with their 50 percent commission rate, while you tentatively set yours at 25 percent.
Guess whose product your affiliates will promote then?
Step 2: Ensure Your Sales Page is Converting
Say it with me: the number one thing affiliates want is money.
Here is a simple equation to figure out how much affiliates are earning from your program:
$,$$$ = commission x conversion rate
It doesn’t matter if you offer 100 percent commissions: if your page doesn’t convert, your affiliates will never see that money.
Your sales page and funnel needs to look professional, because experienced affiliates can tell at a glance whether it will convert well. Don’t wait: Start optimizing your site now. Don’t hold off, thinking you can do it after your program has built up a bit, because it never will without a killer sales page.
How can you optimize your pages? Split tests are your friend. We like to use Optimizely, because it makes creating split tests easy, even if you aren’t a technical wizard.
Step 3: Focus on Growing Your ClickBank Gravity Score
Lots of affiliates use ClickBank’s Gravity score to help them quickly identify new programs to promote, and which programs to avoid. If you have a Gravity of less than 20, you’re going to really struggle.
So what is your Gravity score? It is several things, but the biggest component to how your score is calculated, is how many different affiliates have made sales of your product recently. So don’t put all of your eggs into one basket! It is better to have lots of affiliates having mild success than a handful absolutely killing it.
Improving your Gravity score creates a domino effect. The higher your Gravity score is, the easier it is to attract new affiliates. A great way to get the ball rolling is to run a product sale, and make sure your affiliates know about it. Affiliates that aren’t normally active will come out of the woodwork and suddenly promote your offer, making sales, and your Gravity score will shoot up. It is only a temporary boost, but for that time, your program will be ranked higher in ClickBank’s search engine, and you’ll get an influx of new affiliates.