Opening your first online store is fun, kind of scary, but… mostly exciting. Here’s some quick tips for a successful ecommerce launch.
Do you have online business ideas you’re dying to put to good use? Online business continues to boom. In 2019 alone, global ecommerce sales amounted to 3.5 trillion dollars. If you’ve ever thought of getting in on the Internet marketing trend, now’s the time.
Choosing an Industry
Choosing a home-based business is as easy as using your imagination. There are so many great industries that are booming right now including:
- Nutrition
- Fitness and Wellness
- Eco-Friendly DIYs
- Finance
Finding Your Own Niche
Try to think of a market that you’re interested in that isn’t already saturated. If you can’t, narrow your scope. For example, if you want to sell clothing, you will quickly discover that there are already many people doing that. Narrowing your scope to something like maternity clothes for petite career women can increase your chances of getting noticed.
The same principle applies if you choose one of the booming industries. There are a ton of transcription companies out there, but by narrowing your niche to dissertation interview transcription for university students, you can corner your market. Do an online search and pay attention to Google keywords to find out what people are searching for.
The Digital Vendor Approach
ClickBank’s vendor approach is all about leveraging digital technology and marketing to educate people—helping them to do something better by providing information. You can sell your wisdom and knowledge about a topic over and over again in the form of ebooks, podcasts, whitepapers, or videos. Your customers have the opportunity to become repeat customers when you offer them additional products.
One model of digital marketing that works well on ClickBank includes three core elements:
1) lead capture,
2) a front-end offering,
3) and a back-end offering.
The lead capture is a hook. It’s a valuable free offer on your website that potential customers can access in exchange for their name and email addresses.
Your front-end product should fall into a low to medium price range and provide a good value to the customer. It should satisfy a need that they have and should leave them wanting more. Some customers might even buy a front-end product to gain access to a back-end product.
Your back-end product will usually be more expensive and will only be available to existing customers. It will cost more than your front-end product, but it will be of higher value as well.
You can apply this approach to any business you can think of. If you are starting an online fitness training business, capture your lead with an offer of a free report on your website. Your front-end product could be a video series of at-home strength moves and your back-end product could be a 90-day total body workout program.
When you’re trying to think of great Internet business ideas, think creatively and don’t be afraid to think outside the box. By narrowing your scope and using the digital product approach, you’re sure to attract customers and create a successful online store.