New Analytics in Depth – Exploring Sales Funnel Metrics: Part 4

Posted by: Che Horder, Business Intelligence Manager

This is part four of a five-part, five-day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion and Part 3 examines Hops Per Order Form Impression. Today’s post deals with measuring Order Form Impression Count vs. Order Form Submit Count.

Order Form Impression Count vs. Order Form Submit Count: Stage 2 to Stage 3

You will need to look at two metrics to measure the progress of prospects from the Order Form Impression stage (Stage 2) to Order Form Submit stage (Stage 3): Order Form Impression Count and Order Form Submit Count. You may view these metrics one of three ways:

1.     Plot each individually on the trend chart

2.     Compare the 2 metrics on the trend chart (using the “Compare To” drop down box)

3.     View the metrics in the data table

For a prospect to successfully make it to the Order Form Submit stage, the following must have occurred:

  • The customer clicked the Pay Now button on the ClickBank Order Form

Check back tomorrow for details about Order Form Submit Count vs. Gross Sale Count.