What is Your ClickBank Landing Page Missing?

It’s critical to your online ecommerce success that your ClickBank landing page has everything it needs to increase conversions and attract affiliates. Is yours missing anything? Read on to find out.

A successful landing page is absolutely essential to conversions—whatever your conversion may be. A landing page with a high conversion rate has the right mix of elements and gives your customers exactly what they want and reassures them of your product’s quality—all in less than 30 seconds.

To have a successful ClickBank landing page, two things have to happen:

  1. You have to keep the promise made by your ad, email, link on your site, post on social media, etc. that lead them to your landing page
  2. You have to make the customer take action

Before you can get to number two, your page needs the following elements:

Engaging Copy

Having interesting, engaging copy is the key to your ClickBank landing page’s success. Your unique value proposition and how it is sold in the main headline is the most important aspect of your landing page copy. Your main headline should sell results, not the actual product. For example, what is going to happen if you buy an exercise ball? You’re going to get a toned, ripped core. Try selling the six pack, not the rubber ball.

Consider what kind of language would make your visitors abandon your landing page and what kind of language would make them stay. You want to work towards response-oriented copy, so focus on simple and specific language, confident guarantees, benefits, and/or clear and compelling proof. If you think you may be in over your head when it comes to copy, you can always hire a freelance copywriter.

Show Your Product

A picture is worth a thousand words. People want to know what they’re signing up for and a hero shot can do just that. By showcasing an image of your product or service, you’re giving your landing page visitors a glimpse into what you’re offering. It can help visitors gain a better understanding of what it is, what it does, or what it looks like.

Benefits You Offer

You have to have an emotional hook that not only grabs the attention of your visitors, but maintains engagement throughout your landing page copy. You should have already done this with the headline, but it should also feature throughout the remainder of the copy. Do your best to answer the question “What will this do for me?” by listing the benefits you offer. Use formatting such as bullets, italics, and bolding to get the benefits across quickly and easily.

Creating Trust

With the ever increasing rise of fraud and scamming on the Internet, it’s hard to trust everything you see or read. One great way to build trust with your visitors is to showcase testimonials and provide information about what you’re offering and how it’s helping someone else.

A testimonial helps build credibility in your product or service and shows why others should seek out what you have to offer. That said, make sure your testimonial isn’t weak. Saying “I love this product”, “This product rocks”, or other robotic lingo isn’t enough to convince others to buy what you’re selling.

Now, Let’s Encourage Some Action

Your call-to-action (CTA) can either be shown in a standalone button on a click-through page or it can be part of a lead generation form. Your CTA is critical to your conversions. It is what you want people to do with your landing page and the target of your page’s conversion goals. Poor CTA’s say something along the lines of “Click Here”, “Submit”, or “Enter.” Better examples are “Get your 50% Off Coupon”, “Learn More About This Event Today”, or “Claim Your Free Copy”.

Try out and test these elements, and be sure to sign up for ClickBank University, coming soon!, to learn even more about landing pages and conversion rates!

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