How Affiliates Can Make More Sales with Tangibility

Written by: Simon Slade, guest author

Affiliate marketing is basically a lifestyle dream. As an affiliate, you can be your own boss and set your own hours, which is what attracts many people to chase those big pay checks. However, it’s not always as easy to make money as you might think. Peel back the veneer of over-hyped training products and you’ll soon learn the gritty truth of affiliate marketing. If you are still trying to sell pure ‘info’ products, such as eBooks or reports, then you are leaving a whole load of money on the table. This is because you are missing out on what I like to call the ‘tangibility’ factor.. allow me to explain.

Tangibility, put simply, is selling a product or service where your customer gets more than just information. Normally people think of something tangible as having a physical presence, but you can apply the term when it comes to digital products (albeit in a slightly altered sense). Still confused? Allow me to explain further.

If I sell a weight loss eBook, that isn’t tangible. It’s nothing more than information, which is probably readily available online. However, if I combine that same weight loss eBook with an awesome motivational or weight loss management software, I’ve just added tangibility. When it comes to digital products tangibility is providing more than pure information.

As an affiliate marketer, you should consider promoting digital products that have a higher degree of tangibility. This is because these products are more likely to convert, and arouse less ‘product suspicion’ in customers who aren’t already familiar with buying digital info products.

For example, the ClickBank marketplace is jam-packed with software (both web and desktop) products you can promote. Instead of customers receiving a simple PDF or eBook, they actually get something tangible, which they can then install on their computer or access via the web.

In fact, many of the best affiliate programs are pure informational products and their products are of a very high quality. However, if you are struggling to get ahead of the competition, then I strongly urge you to look for the kind of products that offer you a little bit of an “edge” and something that can be of more value, both perceived and actual, to the customer.

Remember that any potential customer will look at your pre-sell (or the product sales page) and ask the following question: What’s in it for me?

If you are able to offer something beyond mere information, then you could very well see higher conversions and bigger pay checks! So what sort of digital products offer a high degree of tangibility?

  • Software programs or web applications
  • Video training courses
  • WordPress plugins or themes

You should get the general picture by now.

By thinking outside the square and looking for products with a higher degree of tangibility, you will be able to unlock niches that are hungry for what you’re selling – without facing excessive competition.

About the Author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and internet marketing tools to both beginning and advanced affiliate marketers. If you want to promote a hot product with plenty of tangibility, then you may want to consider becoming an AffiloTheme affiliate. This exciting new WordPress affiliate theme has been designed to replicate the same sites we use for our affiliate businesses.