Google’s “Mobile-Geddon” and What it Means for Your Business

Google’s latest update that is targeting mobile is rumored to to hit the Internet today. While all updates to Google’s complex search algorithm carry the weight of either helping or hurting your site and rankings, the latest, being coined by some as “Mobile-Geddon” is getting a lot more attention due to the implications it has on many small businesses who might not be aware of the impending update.

The news of this update shouldn’t come as that much of a shock as Google announced publicly several times over the last year that this change was on its way. With each new year marking bigger milestones in search traffic coming form mobile devices, it was only a matter of time before Google included mobile-friendliness as a ranking signal.

Just how much of an impact could this latest refresh have? Boulder Marketing Technology uploaded every Fortune 500 web site to Google’s PageSpeed Insights API to get a feel for which sites are and are not at risk and the results were eye opening. 44% of these companies failed to pass the test entirely and another 4% of the sites produced no response at all.

If you are one of the many that were unaware of the changes brewing under the surface of Google, take a moment to read over our Mobile-Geddon checklist to make sure your site is unaffected by this update.

First things first, plug in your website URL here and click the blue analyze button.


The tool will take a few moments to analyze your site, checking for mobile responsiveness. Once completed (and if everything is in good order) you will receive the following message:


However, if this is not the case and you are told your site is not mobile-optimized A) don’t panic and B) simply follow the remaining directions below.

The beauty of this update is that Google has graciously given you all of the tools you need to make the necessary changes to pass the test. Depending on how you have configured your webpage you may only need a few tweaks to get things up to par.

Start by following the Google Developer Guide for mobile right here. Every step you need to ensure mobile responsiveness is found right there. The backbone of this guide and refresh is that:

  • Your site makes it easy for customers to find what they are looking for on mobile
  • mobilefriendly3
  • Ensures that your website is able to guide customers to completing common task like email sign-ups, intuitive navigation and proper text.
  • The template or theme that you use is consistent across all browsers and operating systems.





Sites that are mobile friendly could see a significant boost in their search rankings and those that fail to meet these standards could see some slippage in key terms they previously ranked well for.


Have you already done the test yourself? Did you pass? Did you have to make some tweaks? Let us know over on our Facebook page.