It’s officially summertime here in the Northern Hemisphere, which means hot temperatures, backyard barbecues and plenty of lazy days spent by the pool. Stay current with your customer base by creating content marketing centered on the most carefree time of the year.
What’s in Season?
Use the typically warmer months to your advantage and highlight your products or services that are summer driven—while swimsuits and camping gear are obvious choices, be aware of ways you can shift the perspective of buyers to see almost anything in the context of summer. Fitness experts can remind customers that it’s never too late in the season to get beach ready, while book vendors can create a summer reading list perfect for enjoying poolside. Whatever summer spin you add to your website, don’t be afraid to be playful; sun and fun are what it’s all about.
What’s Out of Season?
On the flip side, you can go for a “Christmas in July” approach by campaigning major savings on items consumers wouldn’t typically shop for in the heat of the summer. You have the potential to move a lot of product if you are willing to offer major markdowns. Winter apparel, cold weather sports gear and early holiday gift shopping might not be the most intuitive items to shop for mid-August, but you can get your customers looking ahead to the next season with killer deals. Remind them that “The Early Bird Gets the Bargain” and invite them to “Cool Down with Wintery Savings”—you get the idea.
Share your knowledge by offering customers a quick how-to on a topic pertinent to your products. Insurance groups can give advice on summer road trip safety, while hardware stores can offer a series of DIY projects that extend through the entire summer. Not only does this give buyers useful advice, it also boosts your credibility as expert within your field, and can help you to stand out amongst your competitors.
Invite Your Customers on a Vacation
This is where online vendors have the chance to go above and beyond their usual products and services. Provide your customers with ideas for a perfect staycation, utilize your Instagram as a portal to getaway spots around the world, or simply share content and stories that take your buyers on a much needed virtual vacay. Whatever you can do to set the vibe of summertime and give you customers a retreat from reality will be rewarded two-fold when they keep coming back to your site for the chance to shop and explore.