What Not to Do: The eCommerce Strategies to Avoid

If you’ve spent any amount of time on the internet, you know that eCommerce strategies run the whole gamut of “the good, the bad and the ugly.” We strongly believe that everyone can be good (if not great) at this whole eCommerce game, and in order to do so we suggest you stay far, far…

Is Your eCommerce Site Mobile Friendly? (And Why it Matters)

Our society is ruled by smartphones—their convenience and efficiency has made them an essential part of day to day life. As smart phones have become…smarter, they have ultimately replaced the need for watches, calculators, snail mail, calendars, newspapers, weathermen, radios, personal assistants…and the list goes on. So it’s no surprise that shopping has quickly gone…

Three Ways to Reduce Shopping Cart Abandonment

Shopping cart abandonment — when a customer places an item in their online shopping cart but then exits the page before following through with the purchase — one of the biggest snags for online retailers. As the online retail space becomes increasingly more crowded, businesses have to dial in and figure out just why so…

Content Marketing Ideas for Summer 2015

It’s officially summertime here in the Northern Hemisphere, which means hot temperatures, backyard barbecues and plenty of lazy days spent by the pool. Stay current with your customer base by creating content marketing centered on the most carefree time of the year.   What’s in Season? Use the typically warmer months to your advantage and…

Analyzing the 2015 eShopper Report Pt. 1

For the past three years, iVentures Consulting has put together an exhaustive report detailing over a hundred of the top retailers in the e-commerce world. This report, The eShopper Index, is one of the only indexes that examines and ranks the e-commerce performances of leading e-retailers and the customer’s journey from landing page to checkout.…

5 Content Marketing Ideas for May

May has a plethora of great holidays to capitalize on from a content marketing perspective. In addition to the value that piggybacking on a holiday provides, there are also a number of up and coming trends made light by the 2015 eShopper Index that can aid in ecommerce content marketing. If your business can reap…

The Balance of E-Commerce and Customer Service

As highlighted in a recent Nielsen study e-shoppers are quickly expecting online retailers to integrate more and more with their storefront counterparts. With increased expectations on things like real-time inventory and the ability to order online and pick up in store, brands have to quickly adapt as consumer expectations shift. While the above are certainly…

The Affiliate Trends of 2015

Last year the affiliate marketing industry celebrated its 20th birthday. With the 21st year of the affiliate industry well underway, quite a lot has changed since the days of PC Flowers & Gifts. Given this nature of change, affiliate marketers are continually looking to gauge which current or future trends will carry the most weight…