How to Hire a Copywriter

Learning to read and write is critical for the function of society. In fact, at about five years of age, the vast majority of us head off to a highly effective institution to become acquainted with our ABCs. School, as it is otherwise known, is where we all encounter our first frustration or elation regarding…

Five Ways to Improve as an Entrepreneur

Deciding to go at it by yourself and put your idea out there for the world is generally one of the most difficult decisions anyone makes. It takes true grit and gumption to walk the path of the entrepreneur. Many don’t make it. For those who do, the journey is about constant improvement because, when…

Affiliate Marketing Language Matters

We’ve changed our lingo for the better.  Affiliate marketing has been an ever-evolving sector of the ecommerce landscape since the beginning. In fact, the first affiliate marketing website, PC Flowers and Gifts, launched the same year as Amazon--1994. Only four years later, in 1998, ClickBank entered the scene. In the two and a half decades…

How to Build an Epic Offer

We’ll show you how to take your offer from zero to hero in four steps.  Nobody said building an offer was easy. In fact, creating an offer that consistently converts and attracts affiliates is straight up tricky. But, like baking a fancy and tasty cake, there’s tried and true methodology to the process that can…

How to do Email Marketing

Every morning, across the world, people wake up, roll over, tap an icon on their phone, and scroll past dozens of emails that they will never open. No matter how good the deals inside are, these emails will never see the light of day for a myriad of reasons. In fact, as of 2018, 82%…

How to Upsell Like a Pro

If you’re new here and you don’t know what an upsell is, here’s a scenario you might be familiar with: You go to Chipotle (or whichever burrito venue you prefer), and you complete your order. While the skilled team behind the sneeze guard tenderly fills the tortilla, turning it into a vessel of delight, a…

How to Use a Thoughtful UX to Build Customer Trust

Add credibility to your landing pages and order forms by focusing on design.  To set yourself apart in the online marketplace, the first thing experts often suggest is branding.  It’s true—branding is essential. A congruent brand image creates an experience for shoppers and helps boost return customer rates through association, brand loyalty, and customer identity.…

How to Market with Social Media Influencers

If you’re unfamiliar with social media influencing, all you have to do is read last week’s post and scroll through any social media feed to notice brand ambassadors representing the image, authority, and reputation of a multitude of companies. From athletic wear, to fitness foods, to cosmetics, to outdoor equipment… social media influencers promote it…