Affiliate Marketing: Creating A High Content Authority Site for Affiliate Sales

Written by: Michael Cecchin & Alex Miller of The Fat Loss Authority

Getting Started

Before you begin building your website or hiring freelancers, you need to decide what your niche or subject matter will be. I would suggest selecting a niche that you are familiar with, enjoy, and that has a definite demand for continuous content.

The worst thing is to be three months into the project and realize the niche puts you to sleep. You need something that is exciting for you!

I decided to choose the mother of all niches, weight loss. I guess it’s fair to say I like a good challenge, but you have to manage your expectations and figure out what is realistic when it comes to achieving your goals, and how much effort and investment you are willing to put in.

Your content should always solve problems and answer questions that users are likely to be searching for in the various search engines. Doing plenty of keyword research is necessary so you can target long tail keywords and avoid hard-to-rank-for terms like “how to lose weight” or “lose weight fast.” As a new affiliate marketer you have to be realistic with what you can achieve. But the long term goal is one of residual revenue and an online property you can eventually sell to reap the benefits of all of your (and/or your outsourcers’) hard work!

For example, a recent article I posted is on how to make your body burn more calories, which is obviously a topic with significant search volume. Once searchers find it, strategically placed affiliate ads will take users to a weight loss or diet supplement website. See how that works? Find a market you can corner that’s not over-saturated with competition and you can start building from there.

Content Needs

The days of content farms are drawing to a close, with even losing over 30% of its traffic due to a recent update to Google’s search algorithm.

The path to the future is clear—create an authentic site with quality content and a positive user experience. Otherwise, your organic ranking days could be numbered!

Once you’ve chosen what your website will be about, it’s time to start generating some excellent content. The keys to improving the flow of traffic to your website are quality content and genuine inbound links (link farms are also on the swift decline).

Setting your website up as an authority on a particular topic ranging from auto repairs to weight loss, using unique, quality content that is well-written, will help ensure your content drives the “right” kind of customers to the websites you promote.

The goal is to get people to your site and then on to the vendor’s site, and that requires helpful information that’s related to the vendor’s content. If you’re not a writer, or if you simply don’t have time to create content for an entire website, utilize the services of a freelance writer. These services can be found at sites like Elance, where I’ve found some of the best business partners around. Try to find someone that is already familiar with your niche, who has a basic understanding of search engine optimization and who can freely post quality content onto your site without you having to.

A professional with these skills will be able to provide you with high quality content that’s sure to bring visitors to your website. Without good content that keeps readers coming back, your affiliate links and promotions may not generate any additional income.

When you choose keywords to optimize for, make sure to choose phrases that are relevant to your subject matter and related to your vendor’s subject. You should also make sure to use phrases that would actually be searched for in search engines. For example, instead of ‘how to lose weight with oolong tea,’ which is too wordy, optimize your keyword text to read ‘oolong tea health benefits‘ and create a page title around that phrase.

Posting Frequency

An important factor in building a reputable site for affiliate marketing is posting fresh content to your site often. You want your site to become an authority on a subject, which means you want readers to check in with your website often for new content. By posting content at regular intervals, your readers know when to come for new information. Think of your website like a television show—you want readers to know when to come back for the next episode.

An authoritative website has many pages of content, which you will build up over time. This can’t be done in a few days. Give your website an edge by having a large amount of content ready for posting when your website goes live, and then continue to post high quality content regularly.


In addition to paying for the services of a freelance writer, you immediately want to begin networking with other bloggers. Bloggers with similar content may be able to act as ‘guest’ writers on your blog and you can do the same for their website.

[NOTE: If anyone is looking to exchange guest posts with us, just send a message via the contact form on our site].

By acting as a guest writer on another blog, it builds your reputation, and your website’s, as an authority on a particular subject. It tells your readers that you’re not just trying to make money, but you actually know what you’re talking about too. And those back links you get by guest posting will also help give your website’s rating a boost.

Inadvertent networking is another great way to boost your ranking in search engines. By creating high quality content that provides helpful information, other bloggers will link to your website as a credible resource, which will also improve your search engine ranking. This is why enjoying your niche is important, since it will make it easier for you to keep pushing out great content and chatting with new people in the industry.

Starting an authoritative website is fairly easy, and with the right tools you can be up and running in no time. Find your niche, stockpile your content for frequent updates, build your website and start linking! It’s easier than you think, and who doesn’t need another avenue to earn income these days?

Good luck!

About the Authors

Michael Cecchin in a successful Internet Marketer, Entrepreneur, and professional J-O-B escapee based in Toronto. Michael owns a number of online properties in the diet and fitness niche and is currently exploring opportunities in other niches. He has been working full-time online for the past 2 years and claims the terrifying memory of cubicle life is what keeps him motivated to continually expand his online business and live the dream.

Alex Miller is an affiliate and SEO superstar, originally from the UK and currently living in Orlando, Florida. Alex started as an affiliate in the Forex and fitness niche while building his SEO credentials. His main projects are now in the SEO niche, helping other business owners improve their site rankings through white hat tricks and tactics unavailable to mortal men.

You can check out their own authority site at The Fat Loss Authority Blog.