4 Ways to Build Customer Trust

Customer trust pivotal to creating brand loyalty. But it’s not build over night. Read on for how to build customer trust with your buyers.

Businesses who build trustworthy relationships with their clientele base have greater success with business growth. While you need to be talented at what you do, building a successful business is built on one of the most simple and important business concepts: trust.

With trust, you’ll have customers for life. Building this level of trust takes a lot of hard work and time, but can be achieved by following these four helpful business tips:

Be Transparent about Your Products or Services

When selling products or services online, customers know what they want and know how to search for it. As a quality seller, you should never misrepresent the benefits of a product or service you offer. Always give the whole truth about a product and let the customer decide if it solves their particular challenge.

Offer and encourage reviews to display on your product and landing pages, or add a testimonials section to your website. This impartial information is valuable to buyers. Over half of all online consumers look to reviews to help them make smart choices.

It’s also important to respond to the reviews you get, even if they’re negative. Perfect and near-perfect reviews can set off red flags for most consumers.

Understand Your Target Audience and Know How to Communicate With Them

Understanding your customer base is a key part of business success. Take time to listen to what they want and need. There are many free analytics tools online to help you better know your audience, such as:

  • Google Analytics
  • Survey Monkey
  • MicroPoll

Also, create open routes of communication through social media (Facebook, Instagram, Twitter) to get some insight on their lifestyle, what products they already use and what features are missing from their daily life. Your customers will share their opinions all you have to do is ask!

Sending out a survey can help you get to know your customers better!

Provide Quality Customer Service to Your Customer Base

According to a recent survey by Concerto Marketing Group, when customers trust a brand, 83% will recommended this company to others and 82% will continue to use the same brand. Ultimately, earning a customer’s trust starts with providing quality customer service.

This includes timeliness, responsiveness, and the ability to exceed the customer’s expectations. Showing genuine concern and a willingness to help your customers go a long way. The more you plan on giving great service, the less time you’ll actually have to spend delivering it. Brand loyalty can be a powerful thing.

tide brand loyalty
Tide brand loyalty spans decades of dedicated buyers.

Make & Keep Promises

Customers crave consistency. This includes consistently providing products customers can trust as well as consistent professional customer service. This may include:

  • Clearly stated and established policies (return, terms of service, shipping, etc.)
  • Post-purchase email follow-ups
  • Following up on resolved customer service issues
  • ASAP responses to comments on your site, blog, social media or to emails and calls

Consistency drives business and helps increase the amount of money in your pocket. Continue to be transparent and stay truthful with the promises you intend to fulfill to your customers.

Ultimately, maintaining solid business relationships means that you deliver what you promise each and every time. This requires a lot of effort, but in the end the hard work will continue to pay off when your customer base knows that they can trust your products or services. When you give your customers peace of mind and continue to meet or exceed their expectations, you will have a repeat customer for life.