How to Make Engaging Visual Content With a Small Team

Sarah Rosin General

You may have noticed an uptick in high-quality and actually enjoyable video content across your social media feed, for everything from essential oils to artisan goat milk soap. This increase, while probably time consuming for scrollers, is expected. Marketing experts have been saying for years that the way to Google’s heart is through sexy video content. No, not that type …

Offering a Free Trial That Doesn’t Feel Like a Scam

Sarah Rosin General

Get your customers to trust you & give you a try.  There has never not been a time when free stuff wasn’t enticing. “Getting something for nothing” is a well-known saying because the sentiment has existed for so long. Businesses of all sizes are aware of this and can leverage this knowledge to entice potential customers to show interest. But …

How to Create a Return Policy That Doesn’t Suck

Sarah Rosin General

Putting the “fun” back in “refunds.” No matter how great your brand is, without fail, someone, somewhere, is going to be unsatisfied with their purchase for a myriad of reasons. This was an irksome reality before the internet, and now that online shopping reigns supreme, it’s even more so. Managing customer returns and return policies must be done diligently, and …

A Mobile Past, Present, and Future

Sarah Rosin General

Looking Back at the Innovation that Changed the World   Back in 2014, Forbes published an article titled Mobile Is The Future of Everything. In it, Josh Steimle, Forbes contributor and founder of MWI—an international digital marketing agency, got really excited about all of the mobile content changes that Spotify announced in December of 2013. Now, in 2020, it’s easy to …