Posted by: Simon Slade, Guest Blogger
So, your page has been a success, you have some good rankings and you’ve decided to give the product its own full-blown website. Now comes the delicate task of directing that traffic to your new site. This is a strategy I use, and it works well for me. There are many ways to do it, but by following this strategy I minimize the disruption to my hard-earned rankings.
- Build the new site with a number of articles, each optimized for their own key phrases.
- Build external links to your site as usual.
- Wait a week or two.
- Assuming you are using a fresh domain, and depending on the extent of your link-building efforts, you will most likely be in the Google sandbox, and will be indexed, but not ranked for much.
- Put up an identical copy of your original product testing page that has been hosted on your other site. This time around, integrate menu and site links into the page and theme it with the rest of your new site. I recommend linking to all key pages on your new site from this page.
- Use a 301 redirect from the location of the test page on the old site, to the location of the test page on the new site.
This method ensures that approximately 70% or more (in my experience) of the PageRank or “Link Juice” from your original pages is passed on to the new page. You should see your old page fall out of the search results and your new page replace it. Additionally, the internal pages linked to from this article are given a boost as well, resulting in your new site gaining good search rankings at a much faster rate than without this boost.
About the author
Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.
Please note: Any opinions expressed here represent those of the author, and are not necessarily recommended or endorsed by ClickBank.