Moneywords: Your Key to the Keyword Kingdom – Part 1

Written by: Adam Short, Guest Blogger

Have you ever tried to optimize your website for Google and other search engines, but failed to attain the results you were after?  Most Internet marketers at one point or another find themselves quite frustrated with their lack of search engine success.  Many elect to throw in the towel and pursue other avenues of traffic.  Unfortunately, this is often a mistake.  Most marketers don’t realize that just one simple change to their approach to search engine optimization could revolutionize their results.  So what is that one simple change?  Simple – it’s keywords. Website traffic success depends on the keywords you choose, and most people use the wrong ones, which inevitably leads to disappointment and wasted time.

Fortunately, choosing the right keywords is a relatively simple and straightforward process.  You don’t need to be an SEO guru, and you don’t have to spend a ton of time, money, or effort. In this article I’ll show you how to pick the right keywords to obtain top organic search engine rankings, thereby securing a free flow of highly targeted traffic to your website.

Before we get started with keyword research, let’s answer the question: Why is search engine traffic so desirable for website owners?

Here are a few of the key reasons:

  • Search engines are collectively one of the largest traffic sources in the world.
  • Search engine traffic is highly targeted traffic.
  • Organic search engine traffic is free.

On top of that, organic search engine traffic can be very low maintenance and low stress.  Once you obtain top rankings for your “Moneywords” (we’ll define this term later), your rankings will often stick for months, or even years.  This means you do not need to constantly fret over losing your rankings, thereby enabling you to direct more positive energy towards other aspects of your business.

Furthermore, obtaining top rankings in Google (and other search engines) is a win-win situation for both you and the search engines.  Here’s why:

  • Google wants to give people the most relevant search results they can.  Google wins when it can provide quality, relevant search results.
  • People who search on Google win when they find web sites that give them the information they’re searching for.
  • You win by targeting the right keywords and having your site appear at the top of the organic search results, thus capturing the attention of people who are looking for the very subject or niche you’re marketing.

So ultimately, everyone gets what they want.  What could be better?  With that said, let’s get into the “nitty gritty” of keyword research and how you can use it to drive swarms of free search engine traffic to your website.

First off – what is keyword research exactly?  In a nutshell, keyword research is the foundation of Internet marketing. If you understand what terms or phrases your customers use to find information in search engines, you’ll know how to reach them. You’ll understand exactly which keyword phrases you should focus on so that your marketing efforts reap the most rewards.

I’m sure you’ve heard the famous marketing tenet, “Find out what people want, and then give it to them.”  The problem is, no one really explains how to do that. That’s where keyword research comes in. It enables you to find out what people really want.

By knowing exactly what keywords people are using to search, and by understanding how to target those valuable keyword terms and phrases, you can rank at the top of Google’s organic search results any time you want.

Let’s explore two of the most common approaches to keyword research.  Do a gut check and ask yourself if you fall into one or both of these categories:

  1. Targeting the highest search volume keywords in your niche
  2. Targeting only long-tail keywords in your niche

While both of these methods are common, neither one is ideal.

Let’s look first at high search volume keywords.  These are usually keywords that are just a few words, such as “Roses Flowers,” or just the term “Roses.”  Sure, it may be a profitable market, but getting ranked for such short keywords can be very difficult.

The number of other sites targeting or competing with you for these keywords is often enormous, so even if you do make it to the top of the organic results for such keywords, someone is always nipping at your heels, trying to knock you off of Google’s first page.

It’s a no-win situation.  You‘ll always be competing for the top spots, always marketing to keep your keywords ranking where people can find you.

Long-tail keyword targeting also has serious drawbacks.  These are words, terms, or long phrases of four, five, or more words within any given keyword phrase. (Such as “pink roses grow best in organic soil”.)

The problem with long-tail keywords is that they get little to no traffic each month. You have to target and maintain high-ranking results for hundreds, if not thousands, of keywords to generate enough traffic to continually sustain a profitable web site.  That’s a lot of work.  Creating content for that many keywords is time consuming and can be very expensive.

That brings us to a superior method for doing keyword research – targeting “Moneywords.”  This approach examines keywords in a more scientific way.  A “Moneyword” is a keyword that has very high search volume (lots of people are searching for the keyword each month) and very low competition in the search engines (very few websites are targeting the keyword).

The benefits of targeting Moneywords are many:

  • You’ll achieve multiple first-page ranking in Google’s organic results within weeks, and sometimes even within days.
  • You’ll spend minimal effort — especially with our Moneyword Matrix formula and keyword tool.
  • Your website ranking will stick to the top of the organic search results like super glue.

All of this results in long-term, automated traffic.

Sound good? Be sure to read Part 2, where I walk you through the exact process of identifying Moneywords and learning to dominate your niche.

About the Author

Adam Short is a successful Internet marketer, speaker, and coach. Through his training, software and coaching platform at Niche Profit Classroom, he helps others start and grow successful and profitable online businesses.

41 Comments

  1. regin out

    i think you should have covered the process in this article since this one seems to have been unnecessarily elongated. Anyways will try to read the second part as well.

  2. Ted

    Hi Adam , I can not thank you enough for your help because key word research is the main part of all IM , I am just today get this and I came to this very hard way buy setting up website in very competitive niche . Thank you now I will try your way.Thank you Man:)

  3. Ari Canlian

    Hello Adam,

    Needless to say how critical the keyword phenomenon is to SEO in terms of anybody’s website presence in the internet, a breakthrough keyword software is platinum to help any online marketer to achieve low competition for high sale conversion. Due to being a newbie in this community as an affiliate marketer I wanted to surrender to the expertise of the marketing agencies to advertise on my behalf. It has been a little over 2 months now and my website has not yet produced a single conversion. Perhaps, your software can help me achieve my goal, because I’m certain at all if the selected keyword series for SEO were inlow competition.

    Sincerely,
    Ari C.

  4. Randi

    I’ve been doing research on keywords this week for my website http://www.buyingblogs.com. This article is so helpful as it provided the exact information I wasn’t finding anywhere else. Thank you so much for posting this. I would also be delighted to have you do a guest post on my site!
    Sincerely,
    Randi

  5. John

    I have been using long tail keywords and you are right it is time consuming. Cant wait to find out about “money words” if they save me time and are more effective.

  6. Barbara Oliphant

    At last! An actual article that tells all. When I got to the last couple of paragraphs, I thought here comes the sales pitch. Clicking on through I found part2. Thank you, I actually learned a lot about keyword research, without spending a dime.

  7. John Smith

    I cannot believe I have never visited this forum before.
    I have been reading all day and am floored by the content here.
    I will be sending my subscribers here (although I don’t want to loose them!)

    John

  8. Jack Davis

    Great article Adam. Keyword research always seems to be so unclear to me, only due to the fact that it was either over explained or under explained, to a point where I’m not sure if I ever was doing the research correctly.

    Jack

  9. Tom

    Hi Adam,
    great article, thanks for sharing. I have been using long tail keywords so far. But now I want to find out about moneywords! Hope they save me time and are more effective.

    Tom

  10. Michael Prest

    Great article. This could be just the ‘switch’ that most marketers have been looking for during their start-up times. Looking forward to Part 2.
    Thanks Adam.

  11. Maurice Bernier

    Thanks for the great article. I can use this information in so many ways for great rankings.
    Blogs, lenses, websites, articles and the list goes on and on!
    Very much looking forward to “part 2″.

  12. Cherie Hawkins

    This article is definitely food for thought. I have just put a proposal together this morning and this concept would certainly have helped with that! Thanks a lot for a very thought provoking interesting article. Thanks Cherie

  13. Tantan

    Nice article Adam, really enjoy and love it.
    Btw, I usually simply refer to KEI to determine how well the keyword. Yups, a profitable keyword should has high demand and low competition.

  14. Dan

    Everybody’s always in such a rush to make money. The problem is many spend months or years without doing proper keyword research and fail to ever earn a dime because of it. Nice article. I look forward to more.

  15. Oscar

    Hola gracias por la información,es fantastica, recein me estoy iniciando en clikbank y pienso sacarle muchisimo provecho. Espero qu eme ayuden a crecer.

    Gracias a todos.

  16. Richard G. Bell

    It sure was a lot of talk about helping and a lot of people thanking you for the help but after reading all the thank you’s I find you never did explain how to find money words, where to find them or anything helpful. Was this just a ploy so I will buy something from you that will help me, I have spent thousands and still don’t know how to do internet marketing.
    Richard

  17. Beau Blackwell, ClickBank

    Richard-

    Be sure to read Part 2 of this article, which is linked at the bottom of the article. It explains the exact process of how to find moneywords.

  18. Greg

    Great advice Adam.
    This same information is also taught by other experts in the internet marketing arena so is definitely correct.
    Looking forward to reading more from you in the future.

  19. Ade

    This is very quite educative and informative and, no doubt, everyone who has one thing or another to do with Clickbank will find it as a useful tool and so the author should keep up the good work.

Leave a Reply