Sort Your Way to Success

Posted by: Terra Goeres, Manager- Client Account Management

In my conversations with clients, I have found that most people search the Marketplace using the default “Sort by” option, Popularity. Popularity is determined by a publisher’s net sales over a recent time frame and also rewards vendors who have many affiliates promoting them.

While popularity is a useful measure of a product’s earning potential for you as the affiliate, there are many advantages to using the other “Sort by” options available in the Marketplace as well.

High Gravity: Sort by ‘Gravity’->’High to Low’ if you are looking for products that have a proven track record for converting well. Gravity refers to the number of affiliates who have earned a commission by promoting a particular vendor’s product(s). Therefore, if a publisher has a high gravity score, it means that the vendor has lots of affiliates earning money by promoting their product. This, in turn, should be an indicator to you that the product sells well. The downside to promoting products with a high gravity score is that you will encounter lots of competition in promoting it.

Low Gravity: If you are looking for hidden gems and want to be one of the first to market with a product promotion, sort your Marketplace search by ‘Gravity’->’Low to High.’ This is a bit of a high risk/high reward option. Low gravity means little competition from other affiliates, so you may be able to spend less time and money promoting that product than with a high gravity product. If the product converts well, you can win big as one of the only affiliates promoting it. This is the high reward side.

However, low gravity also means that the product either hasn’t been tested by many other affiliates or has been tested by affiliates and hasn’t converted well. Either way, it’s possible that you could be spending your time and ad dollars on a product that doesn’t sell. That’s the high risk side of low gravity.

Initial $/Sale: This is a great option for people who know they need to make a minimum amount of money on each sale in order to be profitable. If you know about how much you’re going to spend on promotion for each sale you earn, you can sort by Initial $/Sale and only promote products whose payout meets your minimum threshold for profitability. For example, if you know you are going to spend about $10 in advertising per sale, you may choose to only promote products that pay at least $20 per sale.

Avg %/Sale: This is similar to Avg $/Sale, but it ranks vendors according to the commission percentage they offer on each sale. If you are looking for vendors that give a high percentage of the sale to affiliates, sorting by Avg %/Sale is your best option.

Avg Rebill Total and Avg $/Sale: Are you interested in earning recurring revenue from a single sale? Then subscription products are for you. Sort by either Avg Rebill Total or Avg $/Sale to find products that bill customers at regular intervals, such as bi-weekly, monthly, quarterly, or annually. The higher the dollar amount, the more money affiliates earn from that product, on average.

Each “Sort by” option offers a different picture of ClickBank vendors and offers affiliates different ways to find great new products to promote. Try experimenting with different types of searches, and you could find the product that’s a perfect fit for your affiliate business!