How Does One-Click Upsell Work?

Traditionally, customers who purchased a product using the ClickBank Order Form were taken directly to the vendor’s Thank You Page upon completion of their order. If they wanted to buy an additional product from the vendor, they were required to complete the order process again from the beginning.

ClickBank’s One-Click Upsell changes all of this, by allowing vendors to offer buying customers a series of additional products they may be interested in. As a vendor, you can create a One-Click Upsell “flow” that controls which additional products are offered to a customer upon completion of their order, and can even offer different products based on whether they purchased or declined earlier offers.

The best part of One-Click Upsell is that the customer isn’t required to re-enter their payment information again during the course of the upsell flow. If they agree to purchase any of the products, their order is automatically placed and they continue along the upsell flow process! This can result in significant sales for vendors, and a smoother purchase process for customers.

Once a customer has completed the upsell flow, they are taken to a final confirmation page that displays all of their purchases, along with links to the Thank You Page for each of the products. The customer also receives purchase confirmation emails for each product, allowing them to request support for each individual purchase.

One-Click Upsell flows must adhere to the following rules:

1. The vendor may specify a series of up to three upsell products.
2. The affiliate from the original product purchase will be credited for each upsell, though the vendor may define the commission percentage for each sale in the upsell flow (1-75%).
3. Sales from upsells are not included in ClickBank Marketplace statistics.
4. The maximum price of an upsell product is $500.
5. If a recurring billing product is included in the upsell flow, a customer who agrees to purchase it will be taken back to the ClickBank Order Form, where they are required to accept the terms of the subscription.
6. A product in test mode cannot trigger the upsell flow.

In some situations, a product may be part of an upsell process, but cannot be “one-click.” In these cases, we will show the customer the ClickBank order form again, rather than immediately processing their order. In these types of sales, we will pass the customer’s name, email address, and zip code the the order form so they can place another order.

An upsell cannot be “one-click” if:

1. The customer pays for the initial purchase in one of the following currencies: CHF, DKK, EUR, GBP, NOK, SEK.
2. The customer pays for the initial purchase with PayPal.
3. The product being upsold is a shippable product.
4. The product being upsold has a recurring billing component.

If you want the upsell to be “one-click,” you can disable foreign currencies for the original product sale, and you can disable PayPal as a payment option. However, you should be aware that taking either of these actions may affect your initial product sales.

Shippable or recurring billing products can be sold as the initial product, with non-recurring and non-shippable items as upsells to get true one-click upsell capability.

In addition, to be able to offer one-click upsells, vendors must meet certain requirements. To see if you meet these requirements, see How to Apply.

Upsell Pitch Page Guidelines

Before you can begin creating an upsell flow, you must complete at least one upsell pitch page where you can direct customers. Upsell pitch pages must meet the following guidelines:

• Must have a prominent link to skip the offer at the bottom of the page

• Must have a prominent link to skip the offer near every link or button to accept the offer

• Must prominently display the price associated with accepting the offer

• The offer to accept must indicate the customer is making a purchase:

o Acceptable phrases include: “Buy now,” “Add to my order,” “Add to my purchase,” and variations that highlight the fact the customer is making a purchase

o Vague phrases are unacceptable, such as: “Click here to continue,” “Learn more,” “Yes”

Now that you’ve created the upsell pitch pages, it’s time to add the upsell accept and decline paylinks. An upsell paylink is the same as any other paylink with the exception of these two parameters: cbur (response type) and cbf (session identifier).

The cbur response type parameter tells ClickBank if the customer has accepted or declined your upsell offer. Therefore, your upsell pitch page must include two paylinks, one with an accept (a) value and the other with a decline (d) value.

The cbf session identification parameter allows ClickBank to prevent cookie-less customers from dropping out of the flow and placing duplicate orders. Approximately 10% of customers have cookies disabled. It is not required that you use the session identification parameter, but flows that do not will have their cookie-less customers directed to the standard order confirmation page, rather than the upsell pitch page. This is done to prevent customer confusion and performance degradation.

When the customer makes a purchase, ClickBank will pass the parameter to the vendor’s upsell pitch page. The vendor must capture the parameter and pass it back in the paylink. This may be accomplished by using a dynamic programming language such as perl, php, jsp, asp, .net or other.

upsellAn example of how to retrieve the parameter using php is: $_REQUEST['cbf'].

Example paylinks:

http://3.somenick.pay.clickbank.net/?cbur=a&cbf=<parameter passed>

http://3.somenick.pay.clickbank.net/?cbur=d&cbf=<parameter passed>

Creating a One-Click Upsell Flow

Once you have been approved to participate in the One-Click Upsell program, log in to your ClickBank account and go to the My Products section of the Account Settings tab.

You should now see a red tab called Upsell Flows above your list of existing products. Click this tab, and then click Add New Flow to start the process.

Enter a name for your upsell flow, and click Create Flow. You’ll now see a graphical representation of your upsell flow.

Offer 1, on the left, is the first upsell product you’ll offer to customers after their initial purchase is complete.

To select a product to offer to the customer, click Select next to End Flow. You’ll now see a Product Selection box. Choose the product you wish to offer (by item number) from the Product dropdown box. Next, enter a URL for the Pitch Page you want to use for this product. This could be the normal Pitch Page for this product, or a custom Pitch Page you create to try to upsell the customer (such as “Since you bought Product X, you may also like Product Y!”). Please make sure that you follow the guidelines for creating this Upsell Pitch Page, which were specified earlier.

Finally, enter the commission % you will pay to affiliates when a sale of this upsell product is successful. When you’ve completed all of this information, click Save.

Now that you’ve selected your first upsell product, you can now select products further along the upsell flow. Of course, if you only want to upsell one product, you can click Close to save and exit this upsell flow.

Between Offer 1 and Offer 2, you’ll see On Accept and On Decline, and to the right of each, under Offer 2, the option to select a product. This means that you can select different products to offer to the customer based on whether the customer purchased the initial upsell offer or not.

For example, if the customer declines your initial offer, you could offer them a less expensive version of the product with fewer features, or if they purchase the first upsell product, you could offer them an additional product with related features or benefits.

Follow the same process for Offer 3. At any time along the flow, you can opt to have the offers end by leaving the product listed as End Flow. Once you’ve completed all offers or wish for the upsell flow to end, click Close to save the flow. You’ll now see it listed on your Upsell Flow list, where you can edit or delete it.

You’ll receive an email within two business days from the ClickBank Security Department letting you know whether your upsell flow has been approved, declined, or if any changes need to be made to an upsell Pitch Page.

Adding an Upsell Flow to an Existing Product

Upon approval, you’ll see an upsell flow number listed next to the flow name. To link the upsell flow to one of your products, you’ll need to add the cbfid parameter, ClickBank Flow ID parameter, to the paylink of your existing product.

To accomplish this, simply add the upsell flow id as a cbfid url parameter to the payment link on your Pitch Page.

Example payment link:

http://1.nickname.pay.clickbank.net/?cbfid=1

If you have multiple upsell flows, you can switch this number at any time to initiate a different upsell flow.

At this point, your upsell flow should be live, and you should place a test purchase to ensure it’s working.

If you have any questions you may email upsell@clickbank.com.

How to Apply

To participate in the One-Click Upsell program, you must meet the following requirements:

• ClickBank client for a minimum of six months
• Made over 5000 sales through ClickBank
• Lifetime chargeback rate must be 0.6% or lower
• Lifetime refund rate must be 10% or lower
• Maximum price of each upsell product must be $500 or less
• Recurring billing products can be part of the flow, but the sale will not be “one click”

In addition, your upsell flow must be approved by ClickBank. Once approved, you must agree not to change the price of the upsell offers or the accept/decline wording, buttons, or images.

If you believe you meet the requirements and want to learn more, please submit the following form to apply. If you are accepted into the program, we will notify you directly.

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Need more information? Take a look at these related posts:

1. What Products Are Allowed?
2. Creating a Recurring Billing Product
3. Get Started as a Vendor
4. Recurring Billing, Subscription, and Membership Products