From time to time, you may notice that the ClickBank order form is displayed differently than you’re used to. This is because ClickBank occasionally tests elements of our order form to make sure it converts visitors into buyers as effectively as possible. This article explains what split testing is and the strategy behind ClickBank’s split testing.

What is Split Testing?

Split testing (also sometimes called A/B testing) is simply the process of making changes to various elements on the ClickBank order form to see which combination of elements convert visitors into buyers most effectively. Depending on the purpose of the test, we may only test one change against the current version of the ClickBank order form, or we may test a large number of variations to look for the optimum combination.

Some of the elements that may be tested include:

  • Colors
  • Fonts
  • Page layout
  • Specific words or sentences
  • Security-related imagery and language
  • Customizable elements

Because there are so many potential elements and combinations that can be tested, it is important to run tests on a large set of data to determine and ensure the results were statistically significant. Fortunately, due to the huge number of transactions ClickBank processes each day, we are typically able to get a statistically significant number of results quickly.

The Benefits of Split Testing

Since all potential ClickBank customers are directed to the ClickBank order form to complete their purchase, it is in the best interest of all ClickBank vendors and affiliates that the order form converts as well as possible. Due to the sheer volume of transactions that ClickBank processes, even a small improvement in conversion rate can result in many extra sales for vendors and more commissions for affiliates.

How Tests Are Used

Once a test has completed, our order form is returned to its original state while results are analyzed. Testing combinations are analyzed to look for clear “winners” and to determine which elements of the test, if any, should be permanently integrated into the ClickBank order form. Based on the results of the test, we may modify previously tested elements and perform a new test.

FAQ

Q: What happens if something you’re testing makes conversions worse? I don’t want to lose sales during testing.
A: We closely monitor tests as they are being performed, and can immediately stop testing any variations that perform significantly worse than the default order form.

Q: How long do split tests typically last?
A: Depending on the variables being tested and the amount of data required, split tests can last anywhere from a few hours to a few days.

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