Finding Products to Promote in the Marketplace
Searching the Marketplace
To find a product to promote, you should start in the ClickBank Marketplace. You’ll see a search box that looks like this:

There are two main ways you can look for products: you can search on particular keywords or sort through categories and sub-categories in a number of different ways. We have 9 categories of products, with quite a few sub-categories under each. If you’re not sure exactly what types of products to promote, choosing a general category with no sub-categories can be a good place to start.
Once you’ve narrowed down your search, you can further sort your results by using the Sort by, Product Type, and Language dropdown menus.
- Sort by: This menu allows you to order the results of your search based on the sales performance of the products. For example, you can order the results in terms of number of sales, products with the highest commission rates, amount earned per sale, or more. For a useful guide to how these sales statistics can help you decide which products to promote, see our blog post Sort Your Way to Success.
- Product Type: This menu allows you to filter your search so you only see Standard Billing products, which give you a one-time commission, or Recurring Billing products like membership sites, subscriptions, etc, which will pay you a recurring commission every time the customer is billed for the product. By default, this menu shows you all products.
- Language: This menu lets you search for products in a particular language, in case you want to promote a German, French, or Spanish product.
Once you’ve chosen your search criteria, click Go.
What Marketplace Stats Mean
Once you’ve run your search in the Marketplace, you’ll see a list of ClickBank products. At the bottom of each listing, you’ll see sales statistics that look like this:

Since these statistics are unique to ClickBank, it’s important to know what they mean and how they can help you decide which products to promote.
- $/sale: This is the average amount that an affiliate earns for each sale of this product. This number takes into account refunds, chargebacks, and sales tax, so it gives an accurate picture of how much you can really expect to earn from a sale over time.
- Future $: This number only applies to recurring billing products (i.e., products like memberships and subscriptions that regularly bill customers over time). This number shows the average amount an affiliate makes on all of the rebilled sales. Note that this number doesn’t include the original sale amount.
- Total $/sale: For one-time purchases, this number is the same as $/sale. For recurring billing products, it equals the average total of the initial sale plus all rebills, divided by the number of initial sales. To put it simply, for every new purchase of this product, this amount is the average you’d make in total over the life of the new customer. However, this is just an average; this amount is not guaranteed.
- %/sale: This number typically shows the commission rate for a product. It should only ever change if the vendor changes their commission rate.
- %refd: This is the percentage of sales that were referred by affiliates. This can give you an indication of how popular a product is with affiliates, and how competitive it might be to promote it.
- grav: Short for Gravity, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 8 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.
For more ideas about how to take these different sales numbers into account when deciding what to promote, take a look at our blog post entitled Sort Your Way to Success.
Choose a Product and Create a HopLink
To learn more about the products in your search, you can click on View Pitch Page beneath the listing to be taken to the vendor’s website. This can help you learn more about the product and get ideas on how to promote it, such as what keywords people might search to find it, benefits you can highlight in your promotions, and more.
Once you’ve decided on a product to promote, click Create HopLink below the listing. This will generate a customized HopLink for you that you can then use to promote the product and get a commission on the sale if someone buys the product after clicking your HopLink. For more information about HopLinks and how they work, as well as how to promote them, see All About HopLinks and Common Ways to Promote Products.
FAQ
Q: How many products can I promote at one time, through the same account?
A: As many as you want! There is no limit to the number of ClickBank products you can promote through your account.
Q: Instead of choosing a specific product to promote, can I earn commissions by referring customers to the ClickBank Marketplace?
A: Yes. When you refer a potential customer to the ClickBank Marketplace, you’ll earn a commission when a customer follows a Marketplace link and buys the product.
Q: If I refer a customer to a vendor’s website and they end up buying several products from the same vendor, will I get a commission on each sale?
A: Yes.
Q: If I refer a customer to a vendor’s website using my HopLink, but they end up buying products from a different vendor, will I receive a commission on the sale?
A: No.
Q: Will promoting products in a language other than English affect my commission?
A: No, you’ll receive your commission in the same way as for English-language products.
Need more information? Take a look at these related posts:
- Promoting Recurring Billing Products
- Common Ways to Promote Products
- The Affiliate Network and You
- Marketplace Feed
- Earning Commissions and Getting Paid


