What is Integrated Sales Reporting?

Integrated Sales Reporting (ISR) is a feature that allows you to track successful ClickBank orders by integrating with Google AdWords, Google Analytics, and Yahoo! Search Marketing. In this way, you can follow the process of how visits flow into the ClickBank Order Form, and analyze the sales process to see where customers drop out of the process, what traffic sources are leading to sales, and more.

Setting Up and Accessing Integrated Sales Reporting

To use ISR, you will first need an account with Google AdWords, Google Analytics, or Yahoo! Search Marketing that you can integrate into your account.

To access Integrated Sales Reporting, simply log in to your ClickBank account. Click on the Account Settings tab, then My Account. Then click Edit on the right side of the Integrated Sales Reporting box. Then just follow the instructions related to each of the analytics/advertising programs to complete the setup.

Advanced Integration with Google AdWords Conversion Tracking

Google AdWords | Jump to Google Analytics

Due to the way Google tracks AdWords conversions, we recommend the following conversion tracking setup. Following these steps will allow you to view visitor activity between the ClickBank Order Form and the order completion page. To better understand Google AdWords conversion tracking, please review the following FAQ:

https://adwords.google.com/support/bin/answer.py?answer=86269&hl=en_US

To set up AdWords tracking, take the following steps:

  1. Log in to Google AdWords
  2. Click Conversion Tracking in the sub-navigation
  3. Click Create a New Action
  4. Name the action appropriately (e.g., CB Order Form)
  5. Select View of a Key Page
  6. Specify an action revenue of 0
  7. Select the conversion page label language
  8. Set the conversion page security level to http://
  9. Click Save Action & Get Code
  10. On the following page, copy the tracking script
  11. Paste it into a text file
  12. Copy the value specified for the View of a Key Page label (highlighted part of screenshot below)
    isr-label2
  13. Save this value in a text file or elsewhere
  14. Return to conversion tracking homepage
  15. Click Create a New Action again
  16. Name the 2nd action appropriately (e.g., CB Completed Order)
  17. Select Purchase/Sale
  18. Specify an action revenue of 0
  19. Select the conversion page label language
  20. Set the conversion page security level to http://
  21. Click Save Action & Get Code
  22. On the following page, copy the tracking script
  23. Paste it into a text file
  24. Copy the value specified for the Purchase/Sale label, as in the screenshot shown above (note: this value should be different from the previous value in step 12)
  25. Save this value in a text file or elsewhere
  26. Log in to ClickBank
  27. Click the Account Settings tab
  28. Click Edit on the right side of the Integrated Sales Report box
  29. Click Add Tracking Code
  30. Select Google AdWords
  31. Enter your Google AdWords Account ID
  32. Enter the label value from step 12 in the Page View Label box
  33. Enter the label value from step 24 in the Purchase Label box
  34. Click Save

Setting up Goals in Google Analytics

Due to the way Google Analytics works, we recommend the following setup. To better understand Google Analytics’ Head, Exact, and Regular Expression matching, please review the following FAQ:

https://www.google.com/support/googleanalytics/bin/answer.py?answer=72285&cbid=oobspddikumo&src=cb&lev=answer

To set up Analytics tracking, take the following steps:

  1. Log in to Google Analytics
  2. Click Edit next to the website profile you wish to track
  3. Configure Conversion Goals and Funnel by clicking Edit to the right
  4. Set Active Goal to On
  5. Set the Match Type to Regular Expression Match
  6. Define the Goal URL as the Thank You Page
  7. Provide an appropriate Goal Name and Value
  8. Define the sales funnel in the following way:
    1. Replace the Step 1 value with the Product Pitch Page URL
    2. Make Step 2 the ClickBank Order Form visit with the following value: ^/order/orderform\.html.*$
    3. Make Step 3 the ClickBank Success Page with the following value: ^/order/ordersuccess\.html.*$
  9. Click Save Changes
  10. Log in to ClickBank
  11. Click the Account Settings tab
  12. Click Edit to the right of the Integrated Sales Reporting box
  13. Click Add Tracking Code
  14. Select Google Analytics
  15. Enter your Google Analytics Account ID
  16. Click Save

FAQ

Q: If I add conversion tracking will it affect other campaigns that are already running? For instance, I have a vendor who has placed my conversion tracking on their site.

A: It will likely lead to duplicate reporting and should be avoided.

Q: Is the tracking code placed on the ClickBank order form and order confirmation page?

A: Yes.

Q: Does the the tracking code response include product-level information?

A: Product-level tracking is only capable with Google Analytics.

Need more information? Take a look at these related posts:

  1. Tracking Your Promotional Efforts
  2. Analytics Reporting (Original)
If you still have questions, contact us.