Personalizing Shopping Experiences: How to Make Customers Feel Right at Home

Prior to the internet take over, shopping was inherently social—you were shopping alongside likeminded consumers, you were asking employees for help regarding quality and price point, and you likely invited friends or family to join whatever shopping trip was planned for that Saturday afternoon. Overall, shopping was tremendously communal. Now, with the convenience of online shopping people are able to …

Is Your eCommerce Site Mobile Friendly? (And Why it Matters)

Our society is ruled by smartphones—their convenience and efficiency has made them an essential part of day to day life. As smart phones have become…smarter, they have ultimately replaced the need for watches, calculators, snail mail, calendars, newspapers, weathermen, radios, personal assistants…and the list goes on. So it’s no surprise that shopping has quickly gone the way of mobile. You …

Three Ways to Reduce Shopping Cart Abandonment

Shopping cart abandonment — when a customer places an item in their online shopping cart but then exits the page before following through with the purchase — one of the biggest snags for online retailers. As the online retail space becomes increasingly more crowded, businesses have to dial in and figure out just why so many of their customers are …

Content Marketing Ideas for Summer 2015

It’s officially summertime here in the Northern Hemisphere, which means hot temperatures, backyard barbecues and plenty of lazy days spent by the pool. Stay current with your customer base by creating content marketing centered on the most carefree time of the year.   What’s in Season? Use the typically warmer months to your advantage and highlight your products or services …

The Balance of E-Commerce and Customer Service

As highlighted in a recent Nielsen study e-shoppers are quickly expecting online retailers to integrate more and more with their storefront counterparts. With increased expectations on things like real-time inventory and the ability to order online and pick up in store, brands have to quickly adapt as consumer expectations shift. While the above are certainly heavy hitters in the e-retail …

The Affiliate Trends of 2015

Last year the affiliate marketing industry celebrated its 20th birthday. With the 21st year of the affiliate industry well underway, quite a lot has changed since the days of PC Flowers & Gifts. Given this nature of change, affiliate marketers are continually looking to gauge which current or future trends will carry the most weight in their affiliate campaigns While …