Posts Tagged ‘trends’

Posted by: Che Horder, Manager of Business Intelligence

ClickBank will soon be releasing major improvements to our reporting analytics capabilities. We understand that our vendors and affiliates rely on timely information from ClickBank to effectively manage their business. In that spirit, we are pleased to be introducing several new and exciting features:

• Interactive Trend Charting
• Order Form Impressions Data
• Expanded Dimensions with Drilldown Capability
• Expanded Date Range
• Improved Performance
  

Interactive Trend Charting
Imagine being able to see daily sales trended graphically at the click of a button. Now imagine being able to view that same trend for a particular geographic location…or product…or tracking ID. Quickly compare those sales to the number of Hops or order form impressions during the same time period. All this and much more will be at your fingertips when the new reporting analytics interactive trend charting capabilities are released. Enjoy the freedom of exploring and learning from the intricacies of your sales and sales funnel data.

Order Form Impressions Data
Further understand the sales funnel of your business as potential customers navigate from HopLinks to pitch pages to order forms to order completion. Also manage your sales retention efforts on the other side of the funnel by viewing refund and chargeback rates.

Expanded Dimensions with Drilldown Capability
Find new ways to slice and dice your business with the introduction of several new dimensions. New dimensions include customer country, customer province, product, category, currency, language, and billing type. Also, you can further explore each dimension. For example, you will be capable of seeing trends on your sales in Australia, France, or any other country where your product has sold.

Expanded Date Range
Explore your data in time frames you define, whether that be for the last 3 days or the last 3 months. Data is available for up to the last 120 days.

Improved Performance
We understand that interacting with your business information requires a smooth and timely experience, and our technical team has paid great attention to building a tool that responds quickly.

Global leader called on to address international affiliate marketing trends

Broomfield, Colo. - (May 19, 2009) – After recently being cited by Entrepreneur.com as one of the companies leading the pack in affiliate marketing, ClickBank says the company has joined a list of global industry giants that will share industry insight with nearly 1,500 attendees at Affilicon Israel, June 1-2 in Airport City, Israel.

Dush Ramachandran, ClickBank’s vice president of sales, marketing and business development, will take part in a panel discussion on international affiliate marketing and will be the featured speaker at another conference session entitled “Digital Product Marketing.”

Ramachandran said a variety of global topics and trends will be addressed. “All of which will focus on helping affiliate marketers move their businesses forward,” he said.

As part of the panel on international affiliate marketing, Ramachandran will discuss opportunities available to affiliates who want to take advantage of the growing global market in Internet commerce. During “Digital Product Marketing” he will explore in detail the benefits of marketing digital products versus physical products, drawing heavily upon his experience in working with some of the largest and most successful affiliates and vendors in the industry.

Affilicon, considered the source for affiliate marketing thought leadership and industry expertise, holds several annual conferences considered to be the premier must-attend events for marketing affiliates, exhibitors and online merchants. For more information on Affilicon Israel, visit the conference web site here.

Posted by: Ashley Watson, Account Specialist

Whether you’re a ClickBank affiliate or vendor, it can be very easy to become stagnant in your marketing activities. Once you’ve found a particular niche or method of advertising that works for you, it can be very difficult to change your methods. Why would you want to fix something that isn’t broken, especially when any change could potentially lower your profits?

The important thing to keep in mind is that digital products, like any other market, fluctuate based on seasonality and trends in the outside world. Even highly successful products that pertain to a wide audience experience these sales fluctuations, so you need to take these changes into account if you’re going to maximize your profits.

What influences changes in market activity?

Many different factors contribute to the market being in a constant state of change. Some of these factors aren’t surprising, such as the state of the economy or seasonal changes. However, some things are less obvious, such as the current sports season, school semesters and breaks, and holidays. It’s important to ensure your marketing campaigns are taking these factors into account so you can get the most out of your efforts.

What can you do to maximize on current trends?

So, what can you do to capitalize on an ever-changing market? First, I would suggest taking time on a regular basis to research current events. What is going on in the world to influence sales trends or cause higher levels of interest in certain subjects?

Here are some specific examples of events that affect sales, and the types of products that are influenced by these factors.

State of the Economy: We are in a recession. Consumers are spending their money more carefully, so they look for products that offer a high return on their investment, or that save them money. Some products that sell well in a recession include alternative energy solutions, foreclosure guides, guides to making money at home, and even e-books on manifest reality.

The New Year: New Year’s resolutions are extremely popular every year, and lead to a big increase in sales for health-related products such as diet programs and fitness guides. The spike in sales is temporary, but significant.

Valentines Day: Romantic guides become very popular in the US market every February.

Sports Seasons: Some product types, such as fitness products or sports betting guides, tend to sell better during a particular sports season.

School Semesters: Products that may help you capitalize on the seasonality of the educational system include computer maintenance software, study guides, guides to teaching abroad, and guides for school applications.

Holiday Season: During the holiday season, customers are slightly less inclined to buy digital products, as they save to purchase physical goods as gifts for their loved ones. However, products that address pressing needs tend to be less affected by this trend. There are also products that deal directly with the holiday, such as recipe e-books and gift idea guides, which sell well during the holiday season.

There are billions of potential customers, all of whom are unique and who are affected by cultural and seasonal trends in different ways. By staying aware of these trends, and being proactive about changing your marketing methods to stay in tune with these changes, you can maximize your efforts and be more profitable than ever.