Posts Tagged ‘testing’

Starting early next week, ClickBank will improve the way vendors place test orders for their products.

Currently, each specific product is placed in Test Mode using the My Products menu. In the new testing method, vendors can generate a test credit card number that is usable only for their products, and which expires after 24 hours for security purposes. This card information is generated using the My Site page, and can be used to place test purchases for any product in the vendor’s account, whether it has been approved or not.

This new testing method will allow vendors to place test purchases of their products while they are still available for sale, which was not possible before. In addition, we will now send Instant Notifications for test purchases, allowing vendors to verify that Instant Notifications are working properly.

We will include more detailed information in your account once the test mode process changes.

ClickBank will soon release a new feature that allows clients to track successful orders (conversions) by linking the ClickBank order process to Google Analytics, Google AdWords, and Yahoo Search Marketing. This additional reporting gives ClickBank clients more information about their sales and the effectiveness of their promotional efforts than ever before. For example, vendors can insert tracking scripts on order conversion pages, allowing them to monitor drop-off rates at every stage of the sales process including the ClickBank order form.

We would like to invite you to participate in the pilot of this exciting new feature. To participate, you must use at least one of the following programs:

- Google Analytics

- Google AdWords

- Yahoo Search Marketing

If you use one of these programs and would like to participate, simply fill out the form below with your name, ClickBank nickname, email address, and which of the three programs you use.

Please note that only a limited number of respondents will secure a spot in the pilot, so apply quickly!

If you are chosen to participate, ClickBank will contact you via email with additional information regarding the pilot.

Posted by: Beau Blackwell, Marketing Coordinator

As an online businessperson, one of the most important assets you have is your Web site. While many people spend a lot of time early on building their Web site and getting everything exactly how they want it, they often neglect an important next step to success, which is testing. By testing, I mean consistently trying out new text, images, offers, and site layout, to make sure that your site is achieving your goals as efficiently as possible.

In the past, performing testing and analyzing the results meant spending a lot of money on a Web stats package, or paying an outside consulting firm to analyze your data and make recommendations that weren’t guaranteed to pay off. Fortunately, these days there are free Web-based tools that make it easier than ever for small business owners to understand how their Web site is performing and make adjustments that have a positive impact on their business.

Google Analytics and Google Website Optimizer are two of the more useful free tools available. If you’re not using them, you’re missing out on vitally important business data. I won’t go into details here about how to install or use these tools, as Google has lots of good advice and FAQs to address those issues. Fortunately, these programs are designed with the average website owner in mind and don’t require a lot of technical knowledge to set up and use.

First off, if you’re not using Google Analytics or some other Web stats package, you should be. Google Analytics has revolutionized Web businesses by helping Web site owners understand where their traffic is coming from, and what visitors are doing once they’re on the site, for free.

Second, once you’ve got a good grasp on what is happening on your Web site and what your traffic is doing, you should consider trying Google’s Website Optimizer tool. It’s also free, and integrates easily with Google Analytics. The Website Optimizer allows you to quickly and easily change out text, images, and layout on your site and see what effect the changes have on your site’s ability to convert visitors into customers. Google automatically handles the tedious process of swapping out the HTML code and provides you with a series of reports that will show you the best combination of content for your site.

Rather than merely guessing at what your visitors want, it makes a lot of sense to actually put your Web site design to the test and let the data tell you whether it’s working as well as you’d like. No matter how successful your online business is already, chances are good that your site could convert even better with some simple tweaks. One thing to remember is that even if you make some improvements to your site through testing, keep at it! Every small change you make that improves your conversion rate also helps your bottom line and makes you more money in the end. Since the testing is totally free except for your time, it’s one of the smartest ways you can grow your business. Now get out there and start testing!