Posts Tagged ‘stock market’

Posted by: Terra Goeres, Manager, Client Account Management

As many of you are probably doing, I recently called my investment advisor, Paul, to see how my investments were performing. Knowing that the news would not be good, I had prepared a little “survival kit” for myself to get through the rest of the evening: a funny movie, a pizza, a cold beer, and a shot of tequila just to take the edge off after the conversation. So there I stood, teeth gritted, shot in hand, prepared to hear the worst. But just as I was getting ready to tip back the shot glass, I got a surprising answer to my question. “Not as bad as they could be,” said Paul. I set the shot down, wiped the sweat off my brow, and started breathing again. Paul went on to explain that because my portfolio was diversified, I was doing OK. Yes, it had gone down, but it was still performing better than the market.

That got me thinking about our affiliates and the different strategies I’ve seen people use to be successful on ClickBank. The one I’d like to talk about today is the single-niche strategy. Many affiliates choose to focus their marketing efforts on a single area of expertise. This is a great strategy, as long as that niche continues to perform well on a consistent basis. Unfortunately, not all products do. In my experience at ClickBank, I’ve come to recognize 3 types of products: One Hit Wonders, Peaks and Valleys, and Consistent Performers.

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