Produced by ClickBank client, Blueprint Information Products, the videos provide step-by-step directions on how to sign up as a ClickBank vendor or affiliate marketer using the site’s English forms. ClickBank officials say the project was needed to remove language barriers for clients who do not feel comfortable working in English.

“We’ve encountered prospective clients that speak rudimentary English but are still challenged by industry-specific terms and technical language on the signup forms,” said Dush Ramachandran, vice president of sales, marketing and business development for ClickBank. “The videos address this, making it easy for European vendors and affiliate marketers to join our network, expand their businesses and boost their income.”

The new how-to videos follow the company’s recent push to expand its platform globally. And with a roster of more than 22,000 affiliate marketers in Europe and roughly 18 percent of ClickBank’s 2009 global annual sales having occurred in the European marketplace, Ramachandran said it makes sense to continue to invest in the European market.

In addition to offering content, and now videos, in multiple European languages, ClickBank also accepts several European currencies including the Euro, the British Pound, and the Swedish and Danish Kroner.

Blueprint Information Products co-founder Steve Clayton commented on his company’s ability to help further globalize ClickBank’s platform saying, “It’s a tremendous opportunity to contribute. We were flattered to be asked to use our expertise to help bring new people into the ClickBank community.”

Take a look at these related posts:

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ClickBank officials say they’ve taken a phased approach to this endeavor, starting with the translation of the order form and all customer related material such as receipt emails and customer service content into German, Spanish and French. Having completed that phase last year, the company moved onto phase two—translation of the entire ClickBank site outside the login into the same three languages. Work on this phase has just been finished and the new pages are live as of today.

“More than one third of the 26,000 transactions ClickBank processes each day are made from outside the U.S.,” said Dush Ramachandran, ClickBank vice president of sales, marketing and business development. “It is important that we continue to cater to international markets. The globalization of our platform is just one of the many benefits we offer our global vendors and affiliates.”

In addition to offering content in multiple languages, ClickBank has made significant improvements to its payment processing and accepts 13 international currencies including the Euro, the British Pound, and the Swedish and Danish Kroner

Take a look at these related posts:

1. ClickBank Adds New International Features to Its Online Platform
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We continue to make enhancements to the ClickBank applications and it is great to see the results. Overall sales continue to grow at a rapid pace. Sales for ClickBank Recurring Billing products in July were 57 percent higher than any previous month. Sales for Spanish products in July were 33 percent higher than any previous month. Recurring billing products has been in place for about a year and Spanish products have been available for about 6 months.

Improved performance in a business is always a nice achievement. When you can tie improved performance back to planned projects you develop confidence in your management of the business. As a result, we will continue to listen to our clients and research our industry to set our enhancement priorities. We will also go as fast as we can to implement the new enhancements — just not so fast that we cause disruption to the business.

We understand our clients want to get their money as soon as they can. As Michael wrote last week in “Weekly Payments, Anyone?” we plan to release weekly direct deposit payments in the next few weeks. Based on the number of sign ups for our recently released direct deposit capability we also expect good results from weekly direct deposits.

Also, we have heard that you want us to open additional markets to sell your products. The next phase of Platform Globalization will be released later in the fall and will expand markets for current products and provide markets for new products.

We believe we are getting better at hearing and understanding our clients’ needs. We have many projects planned and will continue to implement changes that drive results for all of us.

Take a look at these related posts:

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