Posts Tagged ‘social marketing’

For those of you who are hooked on Twitter, you can now follow ClickBank! We’ll be tweeting on a regular basis with updates, interesting sites and articles we’ve run across, and more. See you there!

Follow ClickBank on Twitter!

Posted by: Beau Blackwell, Marketing Coordinator

This past weekend, Bob Dunlap, our director of marketing, and I had the pleasure of attending the BlogWorld Expo in Las Vegas. The event has grown tremendously since last year. Attendance was great and many important figures from the blogging world spoke at the sessions. Sessions covered a wide variety of topics, ranging from blog widgets to SEO to using blogs for affiliate marketing.

One topic that many of the sessions addressed was how to more effectively make money from blogging. After attending several of these sessions, it became clear how mainstream blogs have become, and how they are an effective tool for anyone wanting to make money online, regardless of their niche. In fact, many of the speakers focused on how blogging in a niche is actually more effective for traffic generation and monetization, because niche visitors will be more motivated to buy a product you recommend, especially if you provide valuable content and information to them.

In addition to reinforcing the potential effectiveness of blogs, especially for small businesses who are looking to get more traffic and highlight their brand, many of the sessions talked about how bloggers can take advantage of social networking to drive even more traffic and increase visitor loyalty. We learned some impressive, often free, tactics for achieving this, and plan to share them with our ClickBank clients in the months to come.

If you haven’t already created a blog to highlight your product or products you promote, you’re missing out on the ability to communicate directly with your target audience. There’s no better time to get started, and soon you can be marketing more effectively than ever, often without spending much money at all. If you already have a blog and want to find out more about how you can use ClickBank in conjunction with your blog to dramatically increase your profits, check out our ClickBank for Bloggers page.

In addition to being able to help our ClickBank clients more effectively use blogs to boost their business, we’ll be using what we’ve learned to improve the ClickBank Blog and make it as useful as possible for our readers. Please comment and let us know if there’s anything you’d like to see more or less of in the blog. We hope to see you next year at BlogWorld 2009!

Posted by: Bob King, CEO

A couple of weeks ago I attended the Affiliate Summit East in Boston. I was on a panel discussing the State of Ad Networks, but that is not what I’m going to write about today. While reviewing the agenda for Affiliate Summit, I noticed a breakout session related to affiliate marketing and social networking. I attended the session with great anticipation that I’d learn something to help me “crack the code” on how ClickBank could participate in social networks and drive our business to even greater heights.

I was sorely disappointed, not because the speaker didn’t do a good job, but because he presented a lot of really good tactical ideas for individual affiliates to tap into social networks, but nothing to spark my awareness for ClickBank’s opportunity. (Maybe that’s my problem.)

Now I’m not totally ignorant of how social networking works, even though I’m the oldest guy in the company. I realize we probably aren’t going to be successful with a full frontal attack of advertising or calling the CEO of a social networking site and trying to cut a deal. I realize we have to participate for awhile and build our credibility with users. I know that blatant commercialization is a big no-no.

So here’s my dilemma. I’ve got to run a grassroots effort to spread the word about the virtues of ClickBank, but we run a pretty lean operation here. I can ask our employees to do their part, but there aren’t many of us. However, there are thousands of you out there; can you help spread the word about the benefits of ClickBank? I’m not asking people to spam the social networking sites, I just know that ClickBank can be a great help to the kinds of people who participate in social networks, just like it’s helped you and many others.

If you have any other ideas on how we could “crack the social code,” leave a comment and let me know. I’m always looking for great ideas on how to spread the word about ClickBank, and who knows better than people like you, who are out there being successful online on a daily basis? I look forward to hearing your ideas.