Posted by: Beau Blackwell, Marketing Coordinator

If you’re an affiliate who runs your own site and promotes it through Google Adwords, improving your Quality Score can be the difference between an advertising campaign that’s mediocre and one that’s extremely profitable. One tactic for improving Quality Score is to make sure that your Web site has a privacy policy, and that your landing page directly links to it. Many affiliates skip over creating a privacy policy on their site, especially if they have created many different Web sites to feature different products.

If you don’t have the time or inclination to become a legal expert, BBBOnline has created a privacy policy template that you can modify to fit your Web site. You’ll just need to plug in a few details about your site, and add or delete certain sections of the policy to reflect your site’s details and marketing policies. Then you’ll need to create a link to the page, preferably in the site footer so it will be linked to from every page within the site. For 10 minutes’ worth of work, it’s one of the easiest ways to improve your site and get better performance out of your advertising efforts.

Even if you don’t use Google Adwords, having a clearly worded privacy policy can make your site appear more trustworthy to visitors, leading to higher conversion rates. One of the biggest hurdles to making a sale online is convincing nervous visitors that their personal information is safe with you, and a privacy policy can go a long way to reassuring them that they can trust you. It’s unknown whether Google rewards sites with a privacy policy in natural search results, but for the small amount of effort required, it’s well worth adding a privacy policy just in case they do.

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