New Languages

These two new languages, Portuguese and Italian, are the latest additions to a growing number of languages supported by ClickBank including English, German, Spanish and French. At this time, Portuguese and Italian are supported for end customer experience only (i.e., Order Form and Customer Support) and the website and website behind the login are not yet supported for clients in these languages. We do, however, offer full customer and client support in English, German, Spanish and French. These new languages open up opportunities for you to sell your products globally to an international audience!

New Currencies

We are also excited to announce the addition of 18 new acceptable currencies to our previous total of 13 acceptable currencies, creating flexibility for both you and your customers. New currencies include Mexican Peso,
 Brazilian Real, Argentinean Peso, 
Chilean Peso, Colombian Peso,
 Russian Ruble, Korean Won,
 Singapore Dollar,
 Indian Rupee, Thai Bhat, Turkish Lira, Polish Zloty, 
Czech Koruna, 
Indonesian Rupiah, 
Malaysian Ringgit, Chinese Yuan, 
Hungarian Forint and
 Philippines Peso. For a full list of the currencies ClickBank supports, click here. With 31 currencies to choose from, you have more opportunities to sell to new paying customers and more reasons for your products and promotions to convert.

What This Means for Vendors

You can now translate your products, Pitch Pages and Thank You pages to earn more in these markets. Additionally, we now offer Customer Support in Portuguese and Italian to support your sales. If you have a top selling English language product and you’d like to take advantage of these new languages, we can help. To learn about how you can work with a licensee to have your products translated and promoted in these new markets, check out our ClickBank Bestseller Program. For more information on going global with your product, click here.

Additionally, accepting new currencies means that there’s a greater chance that customers who typically pay in these new currencies will purchase your products once you get them to the Order Form.

What This Means for Affiliates

If you’re an affiliate and are familiar with one of our supported languages, you can now promote translated products in these high-opportunity, low-competition markets! To find products in the Marketplace to promote that have been translated into other languages, go to the ClickBank Marketplace, click on Advanced Search, scroll down and select the product language you would like to appear in your search.

Additionally, ALL affiliates can benefit from the addition of the 18 new acceptable currencies. Even if you’re promoting an English language product, you may see higher conversion rates in the local regions of the new currencies.

For more information on languages and currencies, click here. To learn more about the ClickBank Global Bestseller Program, click here.

Take a look at these related posts:

1. Affiliate Marketing Today Podcast: International Sales Tools
2. Online Retail Leader ClickBank Releases New How-To Videos in Three European Languages, Improves Access for New Clientele
3. Now is the Time to Translate Your Product

Currently, each specific product is placed in Test Mode using the My Products menu. In the new testing method, vendors can generate a test credit card number that is usable only for their products, and which expires after 24 hours for security purposes. This card information is generated using the My Site page, and can be used to place test purchases for any product in the vendor’s account, whether it has been approved or not.

This new testing method will allow vendors to place test purchases of their products while they are still available for sale, which was not possible before. In addition, we will now send Instant Notifications for test purchases, allowing vendors to verify that Instant Notifications are working properly.

We will include more detailed information in your account once the test mode process changes.

Take a look at these related posts:

1. Important Guidelines for ClickBank Vendors
2. Using ClickBank Instant Notification
3. Affiliate Strategies: A Powerful Technique to Test New Products- Part 2

A common promotional technique used by many affiliates is to build a website based around an interest they have and promote related products in that niche, relying on organic search rankings and in-bound links for traffic.

Keeping the products that are being promoted relevant to the site content ensures that visitors to the site already have an interest in the product. This typically results in a much higher conversion rate than promoting unrelated products.

But following this strategy means that if the affiliate wishes to promote a product in an entirely different niche, a new site must be built from scratch – and a new site takes time and resources to build. It takes even more time for this new site to receive organic search traffic and to build links.

When you stumble across one of those truly exceptional opportunities to pair a high-quality product with what you believe is a hot market, there is no question that you have to act quickly.

This leads to the following question:

What is the most effective way to bring an untested product to market as quickly as possible?

The following tactics can be used to test a new product on an existing site, which lowers your costs and can lead to quicker results.

• If you have a number of sites, pick the site that is most closely associated with the new product. Think about the demographics of your sites’ audiences and how the new product could potentially fit into their lives. For example, if you were looking at promoting an eBook on “recipes for make-at-home, home cleaning products”, an existing site on dog training would be more complementary than a site on how to conquer World of Warcraft due to the demographic profiles. Use your judgment to match the new product with a similar demographic and appropriate existing site.
• Research three to four key phrases with a minimum of three words each using Google’s External Keyword Tool, and find the lowest competition/highest search count you can get away with. Take into account factors like how often your website is updated, how much “weight” you have in the search engines (PageRank) and how many external links you have pointing at the pages on your site. Generally speaking, the stronger these factors are, the higher the competitiveness of the key-phrases you can target, the faster you’ll have your new page ranked, and the more likely it is you’ll see a top 10 ranking.
• Build a promotional page on your existing site. This page could be in the form of a “Special Review,” a report on the new product, or simply an article on what the product you are promoting is about. Optimize this page to rank for the previously researched key phrases. This page should have obvious and well-featured links to the product you are promoting. Do not integrate this page into your existing site, and be sure to remove your standard menu from this page. However, include links to your homepage for those visitors that have reached this page from an internal link, and are not interested.
• Link to this page from within your site. The link should be visually featured as something different and unique, making it stand out and allowing the standard site visitor to identify it as somewhat unrelated to the theme of the current site. If a visitor is genuinely interested in the product, they’ll click.
• Build some links to this new page from external sources. Between 10 and 20 PageRank 1+ related links is ideal! This step is essential for emphasizing to the search engines that this new page is worthy of being taken seriously.
• Optional: Supplement with paid traffic. This may take the form of Google Adwords, Yahoo! Sponsored Search, or one of the many other paid search networks. Bear in mind that bigger is not always better. Some smaller networks have decent search volumes and much lower bid prices. In some cases, click-through and conversion rates are even better! This step is not essential, but it does allow you to begin seeing some results faster. If your return on advertising investment is positive, continue to tweak your campaign and leave it running even as your organic listings start to appear. A special note for those using Google Adwords: You may want to add links pointing to internal pages on your site to avoid being “slapped” -be sure to spend time researching and use good judgment.

Depending on a number of factors, you should start to see your organic rankings appear anywhere from as little as a few days to a number of weeks.

Continue to refine and test this single page for as long as you need to draw a conclusion as to whether it is profitable and worth pursuing.

Tomorrow’s Part 2 will discuss how you can move your product promotions over to a new, more relevant website without losing the promotional “juice” you’ve been creating!

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.

Please note: Any opinions expressed here represent those of the author, and are not necessarily recommended or endorsed by ClickBank.

Take a look at these related posts:

1. Affiliate Strategies: A Powerful Technique to Test New Products- Part 2
2. 5 Steps to Making Your First Sale as an Affiliate Marketer
3. Choosing the Best Keywords to Promote ClickBank Products Using Search Engines

Succeeding or failing as an affiliate marketer can often be traced back to the products you choose to promote. At first, selecting a product to promote seems simple enough. You sign up with ClickBank and choose from any of the thousands of products available from over 12,000 vendors, then create a HopLink and slap it on your website – done!

But then, a couple of weeks down the line, you begin to wonder why you haven’t made any sales. You start to get a sneaking suspicion that maybe you should have spent more time choosing the right product to promote!

Understandably, the sheer selection of products on offer at ClickBank can be completely overwhelming to a newbie. How do you know if a product will sell well? What about competition? What do all the numbers mean?

Although there is no 100% watertight method for finding a profitable product, there are a few things that go a long way to increasing your chances of success.

Here are six research steps we recommend for finding a profitable ClickBank product to promote:

1 – Brainstorming a niche – The first thing you need to do is think about what market you’d like to work in. Choosing a market related to your hobbies, skills, passions and experiences is an excellent starting point (after all, you’ll be spending a lot of time thinking about it!). Are you a cat lover? Have you had experience with a particular health problem? Did you ace languages at school? Do your friends come to you for relationship advice? Having an existing knowledge of a niche can be a big advantage when you come to marketing it, because it’s much faster and easier to write persuasive and credible copy for your sales pages when you know what you are talking about.

So, have a scroll through ClickBank’s Marketplace and create a shortlist of niches you think you could effectively promote. Of course, ultimately you need to choose a profitable market over one that you simply like talking about, so these next steps will help you whittle your list down.

2 – Understand your customers – Let’s say you added ‘playing guitar’ to your niche list in Step 1. If you wish to pursue this idea further, then it’s very important that you understand (1) who in this niche is buying, and (2) what they are buying. The easiest way to delve into the minds of your market is by browsing forums related to your niche. This is a great way of finding out buyers’ needs, wants, and problems. For example, some people in the guitar market will be looking for free guitar sheet music; these people probably won’t be interested in buying something from you. Others want to learn guitar fast so they can participate in an upcoming performance; these people are much more likely to want to buy something to help them achieve that goal. Reading guitar forums will help you absorb what matters most to people interested in playing guitar, which in turn will help you choose the best products to promote to them.

Some other things to consider while you read: How can you target impulsive buyers in this market? How narrow is your niche? If it is too narrow you may find your target market is too small to make sales. If it’s too broad you’ll find it difficult to get your site ranked in search engines so prospects can find you.

3 – Selecting best-selling products - By now, you should have a good understanding of who your market is and what they are looking for. It’s now time to go back to ClickBank and search for some good products to promote that will meet their needs.

ClickBank uses a measure called ‘gravity’ to represent how well each product sells, based on how many sales have been made and how recent these sales were. We recommend focusing on products with a gravity of 30+, because these products have a proven track record of selling well for a number of different affiliates. Once you get below a gravity of 30, the chances of wasting your time pushing a white elephant start to increase.

A very high gravity (i.e. 100+) will generally indicate that there is a lot of competition in this niche. Don’t let that put you off. Competition is good because it means there’s lots of demand for products in that niche. It also means that there are potentially a lot of people with lists who you could form partnerships or JV’s (Joint Ventures) with.

I should point out that sometimes a low gravity product can still be worth promoting – it might simply be new, or an undiscovered gem. So while gravity is a helpful indication of selling potential, you shouldn’t reject an otherwise high-quality product solely because of its low gravity score.

4 – Multiple Products – Ideally, you want to find a market that has multiple related products being sold through ClickBank. The reason for this is that if there is only one product available for the niche, even if it sells like hotcakes, you’ll almost certainly have a hard time competing with existing affiliates who are well-established in the market.

The other advantage of multiple products is that it allows you to create a review page, increasing your chances of making a sale. For example, if you are selling a “learn guitar” product, by including a few other “learn guitar” products on the same page, visitors will feel they’ve completed the evaluation phase of buying and are now in a position to purchase.

5 – High Commission Percentage (65% or greater) – Let’s face it: you’re not going to get rich on $2 commissions. In order for your marketing efforts to be worthwhile, you need to promote high commission products – that is, products paying out at least $18 per sale. Keep in mind that from a seemingly high commission, you’ll need to deduct your advertising expenses (e.g. AdWords) as well as your time. Of course, if a product has a high dollar value, then a lower commission percentage will still be a good investment.

6 – Persuasive Vendor Pitch Page – Finally, don’t forget to take a long, hard look at the product’s sales page, since you will be relying on it to convert your HopLinks into commissions! Does it look convincing? Does it address the concerns of the market? Is it persuasive and credible, or does it sound over the top and unbelievable? Would you buy from a site that looked like that?

Choosing the right product to promote is the first stage of being a successful affiliate marketer, and if you do it right, you can drastically improve your chances of earning a good income. But even if you get off to a good start, don’t just set up your offer page and forget all about it. Keep a close eye on your ClickBank reports, and using Tracking IDs to see what pages and products are performing the best so you know where to focus your efforts and resources.

By following these proven techniques for finding good products to promote, you’ll be reaping the rewards of greater sales and bigger ClickBank checks!

Hope you enjoyed these tips for choosing a good ClickBank product to promote. Please let us know if you have any special strategies of your own!

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.

Take a look at these related posts:

1. Finding Affiliates to Promote Your Product
2. Sort Your Way to Success
3. New Podcast: How to Recruit Affiliates to Promote Your Product

Here’s why you should participate:

• Because of generous commissions, placing ClickBank ads on your site means you can receive much larger payouts than from traditional pay-per-click or display ads
• Quick and easy ad creation and insertion process
• Ad filtering lets you only display ads that are relevant and appropriate to your Web site’s audience
• Highly customizable ad layouts and formats can be easily integrated into all kinds of sites, including blogs, forums and more

Update: The ClickBank HopAd Builder is now available to everyone! To learn how to use it, see our Help Center article: http://www.clickbank.com/help/affiliate-help/affiliate-tools/hopad-builder/

Take a look at these related posts:

1. ClickBank Adds New International Features to Its Online Platform
2. Our Response to the New York Tax Law
3. Pilot Participants Wanted for New ClickBank Reporting Feature

Posted by: Michael Poston, Product Manager

Used by business professionals for decades, customer surveys allow you to benchmark your product or service’s competitive stance, respond to your customers’ needs, and increase customer satisfaction through participation.

For example, you could use a survey to identify how customers compare the strengths and weaknesses of your products to your competitors’ products. You can then highlight features that your customers feel are particularly strong in your promotional materials and on your Pitch Page. You can also identify and correct features that your customers feel need improvement.

While it’s nice to hear nothing but positive things from your customers, the negative feedback you receive from surveys can be even more important to your business. It is a rich source of information about who your customers really are and what they really want. You can then use this information to respond to your customers, let them know you’re listening, and tell them what you plan to do in the future! Your customers will appreciate your responsiveness, and as a result your product, brand, and customer loyalty will all be strengthened.

Another benefit of surveys is that they increase customer satisfaction through participation. Because customer communities are bound by common interest, they are looking to interact, learn, and provide feedback that has an impact. By surveying customers regularly, you maintain a two-way dialogue that fosters the success of your product and increases your customer’s investment in it.

An important final point is that surveys are most effective when you administer them on a regular schedule, so you can measure trends over time and ensure you’re meeting your customers’ needs. Regularly getting feedback from your customers is one of the best ways to make sure you’re doing everything you can to help your business succeed. Start harnessing the power of surveys! Your customers will thank you for it.

Happy selling, friends!

Take a look at these related posts:

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3. Help Us Help You

Have you heard of a Wordle before? A Wordle is a visual representation of words contained within Web content. Words used more often appear larger. When you create a Wordle of Clickbank’s Blog, here’s what you get (click to view the full-sized image):

We’ve been doing our company blog for several months now and I think this Wordle tells us some interesting things about what we’re trying to accomplish at Clickbank. Some of the words that jump out at me (besides the obvious “Clickbank”):

Products and Business – Of course we’re in the business of selling products, but a quick look at other words nearby show “information,” “computer,” and “digitally,” which highlight the unique nature of the products we sell compared to other affiliate networks. “Sales,” “purchase,” “publisher,” and “affiliate” are also critical components of ClickBank’s business, so it was good to see that we address them frequently.

Can – I like that “can” is a big word here. If you’ve got an idea-any idea-for a digital product that you want to sell on the Internet, we say “YES YOU CAN” (to paraphrase a currently popular politician and/or Bob the Builder). As long as it complies with the ClickBank client contract, of course.

Data and Transaction – We’ve spent a lot of time and effort over the past couple of years enhancing our systems and infrastructure to be more reliable and dependable. We want our publishers and affiliates to know that the technology infrastructure at ClickBank is rock solid, and that each and every order transaction is of the utmost importance to ClickBank.

While realizing that the Wordle is just a fun little widget, we had a good time at the ClickBank offices analyzing its contents. Since ClickBank is a pretty unusual business model and can be difficult to explain to outsiders, it was interesting to see how we describe ourselves to the outside world. At the very least, it was a good way to make sure we’re talking about the topics that are most important to us. Try running Wordle on your blog, and see what message you’re sending to the world!

Take a look at these related posts:

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2. Operate in Real Time with the ClickBank API
3. Nothing Could Be Greener

Ever wonder why some products are wildly successful while others struggle? Not an easy question to answer, but successful products do share a number of characteristics. First and foremost, they all meet a specific need or solve a current problem for the prospective consumer. Additionally, they all deliver real value, are well positioned and marketed, and are priced right.

With ClickBank products, there is one other critical consideration — will affiliates promote the product?

Virtually all best-selling ClickBank products benefit from a significant number of affiliates actively promoting them. These affiliates risk their own resources, both time and money, to drive qualified traffic to products that convert and return a profit. These affiliates have a huge variety of products to choose from, so make sure yours gets their attention. Remember, affiliates are looking for products that sell to a specific niche, offer good quality and value for the consumer, convert well, and, last but not least, pay enough commission to earn the return on investment they require.

When you are new to ClickBank, you may be thinking “I can’t afford to offer 50% or higher commission to affiliates.” The real question you should ask is, can you afford NOT to? Here are some statistics that deserve careful consideration. Listed below are the average commission percentages for ClickBank accounts with affiliate-referred sales in 2007:

Top 10 selling accounts- 74% commission
Top 100 selling accounts- 69%
Top 1000 selling accounts- 60%
Average for all accounts- 55%

Commission offered to affiliates is not a singular determinant for product success. With that said, I believe this data speaks for itself. So remember, if you’re a ClickBank product publisher just starting out, or if you’re looking for ways to improve existing sales, take a second look at the commission rate you offer affiliates. Generosity is often rewarded.

Take a look at these related posts:

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2. Advertising Strategy: Daypart Bidding
3. Strategy for Success: Create a Privacy Policy